LONDON — Rocks-Off recently launched a new sub-brand called Feranti, which are box-set collections of Rocks-Off products.
Sales Director Andrea Duffy reported the company thus far is enjoying success with Feranti.
“As a manufacturer we felt there was a gap in the market for giftable box sets such as this and we were absolutely correct," Duffy said.
"Feranti is working tremendously well so much so we’ve added a further six to the collection taking the total range to 14 choice options!"
Duffy continued, “Feranti pleasure boxes offer a combination of well-known Rocks-Off product classics and bestsellers, providing a diverse selection that invites customers to experiment and enjoy at very affordable prices.
“The style and presentation was achieved by looking to the luxury and lifestyle brands and then using this as a footprint to present a mid-range of products presented and pitched to allow people to be comfortable with buying them."
Managing Director Sue Walsh remarked, “In some cases we realize that people feel more at ease in buying product from mainstream outlets, pharmacies or large website portals like Amazon. Feranti has entirely different presentation.
"We normally produce and style specifically for the adult market, however the Feranti range is a much softer approach and for someone who may have never bought a pleasure product before, it is very easy to look at it, choose which one is for you or your partner and then buy it.”
They are also idea for party plan options, the company said.
The six new editions to the range are: Girls Just Wanna Have Fun delight set, Hold Me Tight kegel Toning duo set, Teaze N Pleaz couples set, Boy’s Will Be Boys naughty set, Caress Me massage set, and Derriere Delights the cheeky set.
For more information contact Andrea@Rocks-Off.com.