DALLAS — Sliquid announced that its has expanded its core staff to include new recruits in the art and finance departments in addition to promoting company veteran Colin Roy to senior vice president.
The company said it is poised for growth as it prepares for new business partnerships and the development of a new brand that caters to an up-and-coming — and quickly evolving — adult consumer.
Roy, who’s been a fundamental part of the Sliquid team since its inception, has moved from creatives and operations to his new role focusing on upper-level direction and regulatory tasks. From mainstream purchasing to legal guideline compliance, Roy is now in charge of maintaining Sliquid’s industry standing while providing a right hand to company founder Dean Elliott.
“Colin has been my ‘#2’ for a long time and I’m proud to finally make it official,” Elliott said. “There’s no one else I trust more to handle high-level operations; Colin has had his hand in almost every department at this company and he holds unique experience and expertise that will come in very handy as senior vice president.”
Other moves include the addition of Alex Guffey as creative director. Guffey will handle day-to-day graphic needs while developing big-picture concepts for new projects. As part of his new role, Guffey will marry his talent for comic book-style graphics and graffiti-like illustrations to bring to life Elliott’s latest venture: Mad Toto travel-friendly “getaway gear.”
“I knew Alex was a great fit when I saw the vibrancy of his portfolio,” Elliott said. “He can handle anything from print ads to full-blown story boards and has a keen eye for how graphics can help create and promote a brand’s ‘personality’ — which is exactly what we need for the development of Mad Toto. Mad Toto’s protective cases have been performing incredibly well in select stores and it’s time to give the brand a true identity that consumers can connect with, a task that Alex is more than qualified to undertake.”
The company has also added Kris Klinko as director of finance. Klinko will handle Sliquid’s cash flow, bookkeeping and money management.
“As a successful small business, it’s essential that we have a strong foundation and Kris provides trustworthy and reliable structure in our finance department,” Elliott said. “Her experience in the mainstream business world gives us the upper hand when handing large-scale and fast-moving accounts, and her talent has already proven invaluable in the few months that she’s been on staff.”
