BEVERLY HILLS, Calif. — Playboy Enterprises has struck a partnership deal with Gamblit Gaming to release new mobile games next year.
The games will be in the skill-based category, where players can bet real money on outcomes for games that require skill but not luck.
Glendale, Calif.-based Gamblit Gamblit supports online and mobile platforms and was started with the goal of bridging games and gambling.
For Playboy, the company moves its brand squarely into two intersecting industries — the $30 billion mobile game market and the $400 billion worldwide gambling market.
Matt Nordby, Playboy Enterprises’ president of global licensing, said in a statement: “Real-money gaming is a thriving industry and Gamblit is an innovator in the space. We believe that consumers will be drawn to the powerful mobile- and land-based skill gaming experiences that we create together.”
“We are thrilled to be working with Playboy,” Gamblit Gaming CEO Eric Meyerhofer said in a statement. “Playboy is an incredible company with a rich history, both in casinos and arcades.
"Being able to create brand new skill based gaming experiences that help us grow our audience of consumers with an iconic brand like Playboy is a dream come true.”
Gambling and skill-based games are two different animals in the world’s jurisdictions. Games of skill, such as poker, are allowed in more territories than true online gambling.
Gamblit said it will adhere to the current laws in Nevada that apply to skill gaming, and attempt to integrate them with the various regulations in other jurisdictions.