Home > News > PHS International Names Michael Merrill Partner and Co-Owner • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

PHS International Names Michael Merrill Partner and Co-Owner

PHS International Names Michael Merrill Partner and Co-Owner
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Sep 15, 2015 2:18 PM PDT    Text size: 

PHOENIX — PHS International has announced that industry veteran Michael Merrill has been named partner and co-owner of the company, in a strategic move that positions the boutique brand for upcoming business growth.

Famous for his branding strategy, packaging design prowess, and long-term business relationships, Merrill will use his 10 plus years of industry experience — which began as PHS International’s Creative Director — to develop the company’s signature product lines while introducing new brands with niche appeal.

Building upon its roots in pride and marketing to gay men, PHS International has successfully maintained one of the strongest positions in the LGBTQ community while bridging the gender gap with product lines that appeal to targeted markets. Merrill’s earliest accomplishment with PHS International made a historic mark on the adult product industry in 2006 with the introduction of gay mainstay M2M, the first fully merchandised line made for gay men — and the first to feature gay couples on its packaging.

From M2M, PHS International quickly expanded its catalog to include fully merchandised and packaged brands made to appeal to a variety of target markets, including heterosexual couples curious to try BDSM and consumers looking for more vegan and animal-friendly alternatives to the colorful leather gear on the market.

In his new role at PHS International, Merrill will combine his creative spirit and relationship skills to widen the company’s customer base while bringing a fresh perspective to these core brands, which include M2M, Heart2Heart BDSM accessories for heterosexual couples, Fresh! colorful vegan gear and vibes, Ka-Pow Color! bold-colored leather gear, and Bijoux de Nip nipple clamps and adornment.

Most recently, the debut of Bijoux de Nip decorative nipple pasties introduced a fresh interpretation of a classic product category appreciated by men and women for decades.

“We could not be more excited about Michael’s return; we feel he is the future of PHS and his coming aboard as an owner/operator will ensure PHS has a long-lasting and powerful presence in the industry,” PHS International CEO Chuck Harnish said. “Michael’s passion for the adult industry, his innovative mind and charismatic personality make him an incredible asset. It was important to us to have someone like Michael in place to ensure our companies long term success.”

Merrill’s current title as General Manager will enable him to concentrate on sales and marketing development while he gets acquainted with the operational aspects of the growing company. A key focus will be maintaining and expanding strong personal relationships with key players in the industry while updating and modernizing existing lines according to current market trends.

“PHS International was my very first ‘home’ in the adult industry and some of my fondest memories come from working with Chuck and Jim to create concepts that truly had never been seen before,” Merrill said. “Throughout my career, I’ve successfully brought a mainstream-friendly perspective and fresh visual eye to adult product lines and the opportunity to come back to PHS as part owner and operator is a dream come true.”

“I’m already loving getting my hands dirty with the day-to-day operations,” Merrill adds. “It’s an honor to have a true hands-on role at the company I can once again call home.”

For more information about his position and upcoming developments, email michael@phtintl.com.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

PROFILES & BIOS

WIA Profile: Lupe Martinez

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of... More »

Jose Sanz Weaves a Profitable Tapestry at FreeWebCams

Navigating the complexities of customer service in the camming industry is a varied and oftentimes chaotic task, pulling even the most seasoned professionals in a multitude of directions. Fortunately for... More »

Spanish Pleasure Products Brand Adrien Lastic Puts Unique Twist on Luxury Toys

What’s really in a brand name? Pleasure products manufacturer Adrien Lastic thinks it’s the perfect chance to make a big impression, especially if you’re new on the scene. “I admit... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.

UPCOMING EVENTS

Latin America Adult Business Expo

Jul 10 - Jul 12
Cartagena, Colombia

ANME Founders Show

Jul 16 - Jul 18
Los Angeles Marriott Burbank Airport

QWEBEC Expo

Aug 03 - Aug 06
Montreal, Quebec

XBIZ Berlin 2017

Sep 11 - Sep 14
Berlin, Germany
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!