MUMBAI, India — Digital e-Life has signed an exclusive agreement with Hot Octopuss, an award-winning British sex toy brand, to bring the company’s products to India.
Digital e-Life is India’s largest distributor of sexual health and wellness products, reaching a market of 1.2 billion people across different channels, including online and offline retail outlets. Hot Octopuss creates next-generation toys for men, women and couples.
Samir Saraiya, CEO of Digital E-Life, said, “Our approach is to provide the Indian market with the best international products. Constant innovation and additions to our range make sure we stay true to our promise of providing our customers top-quality versatile choices. With our buyer base on the increase, our partnership with Hot Octopuss will not only aid in reaching out to a wider audience but also enrich the already extensive range of products we distribute.”
Hot Octopuss produces Pulse II DUO and Pulse II SOLO, which can be used even by men suffering from erectile dysfunction, and can help to reinvigorate couples’ sex lives. PULSE II DUO is the first sex toy ever to feature two independently controlled motors for the tailored pleasure of both partners, the company says.
Adam Lewis, co-founder of Hot Octopuss, said, “The Indian market for sexual health and wellness products is a very exciting and fast-growing one, and we have wanted to reach out to it since we launched. Now we are very pleased to announce this new partnership with Digital E-Life — as the largest distributor in this sector they are ideally placed to help us reach as many people as possible with our products.”