SAN JOSE, Calif. — Steve Thomson, LELO’s global marketing director, is featured this week in PRWeek, a news portal for the PR and communications industry.
Thomson described to PRWeek about how the company is focusing on its own campaign to overcome the taboo around sex toys.
“We’ve run mainstream design awards called the UnDesign Awards that weren’t directly related to the production of sex toys, but more about enhancing and making people’s lifestyles better generally,” he told PRWeek.
“There is still a large taboo around sex toys, so we need to find more creative ways to engage in a variety of channels, and that points to the UnDesign Awards, but also placing LELO in different content that allows us to connect on more topics than purely sexual satisfaction, so there’s design and speaking more broadly on relationships.”
Thomson, who runs marketing in-house at the sex toy maker, described Lelo as one of the leaders in the sector in terms of impacting mainstream stores.
“We are sold across the U.S. in Brookstone,” he said. “We’re sold in Selfridges in London, which is the world’s biggest department store, and in Dolce & Gabbana in Milan.”
The article can be viewed here.