Hustler founder Larry Flynt advised users not to divulge anything personal.
"Don't do or say anything you wouldn't want to read about on the front page of the New York Times," Flynt told Reuters.
He stressed that anyone surprised at the invasion of people's privacy is naive. "Privacy no longer exists," he said, "and it hasn't for some time."
In addition to the serious problem of leaking site members’ personal information, adult executives also worry about the general state of their businesses’ vulnerability.
Burning Angel creator Joanna Angel has reportedly hired outside security after her site was compromised for five days. "It [a hack like Madison’s] could end up affecting a company like mine," she said. "It will make people more paranoid."
She added, "I don't know anyone that's prepared for something like this.”
Even Free Speech Coalition CEO Diane Duke weighed in on the security matter.
"There are always extra layers of security. However, you build a widget; someone breaks it."
Security expert Ajay Sood, general manager of FireEye/Mandiant said that although the Madison hack wasn’t the first to hit adult, the huge scope of the breach has made it “the one.”