SAN DIEGO — TrafficHaus reported today positive results following Google’s recent Panda 4.2 update, 10 months after the company said the Internet was hit with an update that sent traffic numbers plummeting.
In the week since the update, TrafficHaus has seen positive effects with traffic numbers improving for most of its adult industry publishers and is prepared to guide clients toward greater compatibility to ensure top search rankings.
“We’re happy to see that the new Panda update has been beneficial to our publishers’ business, and while it will be a slow roll-out — Google estimates several months before seeing noticeable results — we’re confident that the impact will remain positive,” sales director Jake Gonzalez said.
TrafficHaus said that Google’s Panda 4.1 algorithm update was a disaster for many adult sites; the hardest hit were sites deemed “thin” without much written content or those populated mostly with images and advertising as their bulk content. In addiiton, some adult publishers were among those experiencing significantly dropped rankings and steadily declining traffic numbers.
“The key to keeping up with these evolving algorithms to make sure sites are mobile-optimized and comprehensive in their content,” Gonzalez added. “‘High-quality’ sites survive updates like this, and TrafficHaus is here to help clients stay on top of their game.”
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