JOPEN Unveils New Marketing Materials

JOPEN Unveils New Marketing Materials

LOS ANGELES — JOPEN exhibited its new artistic elements, marketing materials and educational services at the most recent ANME Show.

JOPEN’s new artistic elements featuring couples and passion are new branding components. New point of purchase displays, brochures and a new catalog all featuring the fresh designs were on display at ANME.

The new JOPEN catalog combines the Vanity, Envy, Lust, Key and Essence collections into one book for retail and distributor partners.

“The new JOPEN catalog is gorgeous. It brings all the collections together in a striking yet informative way. Each JOPEN collection has its own look and feel to it and the catalog demonstrates that beautifully,” says Susan Colvin, president and CEO of JOPEN.

Trainings for Lust, Essence and KEY took place during the show. Attendees learned about the luxury products and were given free samples.

Robin Stewart, brand manager for JOPEN, says, “Education is key when selling luxury goods. We want to educate retailers and distributors on what makes our products better, we felt ANME was the perfect place to do this.”

To further JOPEN’s educational resources they have teamed up with CalExotics to provide a co-branded learning forum presenting educational components for product sales training. Industry professionals can join the CalExotics Institute to gain knowledge on JOPEN collections along with general sales techniques.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Le Wand Dive Gets Wired.com Review

Le Wand Dive has been spotlighted by WIRED with a review by tech and lifestyle journalist Amanda Chatel.

Blush Introduces 'Splash' Vibe

Blush has debuted its new duck-themed Splash vibrator.

SVibe Debuts 2 New Vibrators

SVibe has introduced two new vibrators.

ProDx Health Introduces 'Power Femme' Test

ProDx Health has introduced its new Power Femme Home Collection Kit.

Orion Expands Cottelli 'Accessoires' Line

Orion Wholesale has introduced five new “It” pieces from its Cottelli Accessoires line.

ANME Wraps With Product Drops and Partnerships

ANME wrapped on Wednesday, the event’s third day, after delivering a mix of product launches, power meetings and networking — all while preserving the laid-back vibe that attendees say always makes ANME feel like a homecoming.

Playharda Wholesale, Secret Dome Ink U.K. Distro Deal

Playharda Wholesale and BDSM brand Secret Dome have signed a deal for UK distribution.

Hankey's Toys Releases 'Kitsune's Knot' Dildo

Mr. Hankey's Toys has introduced its new Kitsune’s Knot dildo.

Velvet Thruster Signs Distro Deal With ECN

Velvet Thruster has inked a distribution deal with East Coast News (ECN).

Kiiroo Introduces New Agatha Vega Stroker

Kiiroo has debuted the new Agatha Vega stroker sleeve from its FeelStar line.

Show More