LOS ANGELES — JOPEN exhibited its new artistic elements, marketing materials and educational services at the most recent ANME Show.
JOPEN’s new artistic elements featuring couples and passion are new branding components. New point of purchase displays, brochures and a new catalog all featuring the fresh designs were on display at ANME.
The new JOPEN catalog combines the Vanity, Envy, Lust, Key and Essence collections into one book for retail and distributor partners.
“The new JOPEN catalog is gorgeous. It brings all the collections together in a striking yet informative way. Each JOPEN collection has its own look and feel to it and the catalog demonstrates that beautifully,” says Susan Colvin, president and CEO of JOPEN.
Trainings for Lust, Essence and KEY took place during the show. Attendees learned about the luxury products and were given free samples.
Robin Stewart, brand manager for JOPEN, says, “Education is key when selling luxury goods. We want to educate retailers and distributors on what makes our products better, we felt ANME was the perfect place to do this.”
To further JOPEN’s educational resources they have teamed up with CalExotics to provide a co-branded learning forum presenting educational components for product sales training. Industry professionals can join the CalExotics Institute to gain knowledge on JOPEN collections along with general sales techniques.