Home > News > Screaming O Wins Marketing Award • Bookmark   • Newsletters   • Register Search Options


Screaming O Wins Marketing Award

Screaming O Wins Marketing Award
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 150 votes. Results based on votes submitted by members of XBIZ.net social network.
Jul 17, 2015 5:30 AM PDT    Text size: 

LOS ANGELES — The Screaming O has been recognized for its marketing and clever promotions with StorErotica’s Marketing Campaign of the Year award.

The award acknowledges the company’s consistent success creating effective marketing plans and this year’s award highlights the Muff Diver campaign created for the SnorkelO.

The SnorkelO oral sex aid is a cheeky take on a snorkel with a 100 percent silicone vibrating mouthpiece, allowing for steady air flow and uninterrupted oral sex. Its clever marketing campaign helped incentivize sales while supporting retail stores with promotional events, which increased foot traffic and inspired impulse purchases.

Store staff was presented official “membership” into the SnorkelO “Muff Divers Association” with customized ID cards that added colorful flair to every in-store event. These eye-catching conversation starters were customized by The Screaming O’s art department for every employee with either “Official Muff Diver” or “Official Muff Divee” hanging from red-and-white branded lanyards. These fun accessories made it easy for retailers to promote the new SnorkelO while leaving a lasting impression on shoppers and event attendees.

“We launched this fun promotion as part of our ongoing retail support program to help storeowners and staff make the most of their events, and the Muff Diver theme gave us opportunity to get even more creative – and extra cheeky,” The Screaming O Account Executive Conde Aumann said. “Winning StorErotica’s Marketing Campaign of the Year award is a special reminder that the industry continues to recognize and appreciate The Screaming O’s marketing genius. Thank you to the StorErotica team and all who voted!”

For more information about the SnorkelO and the rest of The Screaming O’s sex toy line, email Aumann at conde@thescreamingo.com.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


Pleasure Product Manufacturers Talk Global Strategies for Success

From branding to shipping, companies with international reach talk to XBIZ about how to appeal to consumers worldwide. At LELO, trade marketing manager Zabrina Law says there is not a lot of variation... More »

E.U. Sex Toy Brands Bolster U.S. Market With Innovation

Europeans are living the American dream. Five weeks of paid vacation, government-funded medicine and education, and a healthier approach to sexual wellness are commonplace for our cousins across the ocean.... More »

2016 Focus on Europe: Ad Networks

If there’s one thing that every internet-based business needs, it’s traffic — that flow of visitors that drives ecommerce, education, social interaction and more. Today, that traffic... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.



Nov 04 - Nov 06
Edison, New Jersey

2016 Inked Awards

Nov 05 - Nov 05
Edison, New Jersey

XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!