ATVOD Chair to Lead Payments Forum

ATVOD Chair to Lead Payments Forum

LONDON — The chair of ATVOD was tapped today to also lead the British government’s Payments Strategy Forum, which is currently being assembled to bring together the U.K. payments industry and representatives of all those that use payment systems.

Ruth Evans will begin her new role on July 27 while still helming the title of chair for ATVOD, the British video-on-demand regulator that has stepped up its authority with recent legislation to outlaw VOD websites from containing "prohibited material" — content that would be denied a British Board of Film Classification (BBFC) certificate.

As chair of the Payments Strategy Forum, Evans will be responsible for guiding and progressing discussions among stakeholders, including card payment systems operated by Visa and MasterCard, as well as direct debit processors.

Evans’ slot will be independent of the industry but appointed by and accountable to the Payment Systems Regulator (PSR), the new economic regulator for U.K. payment systems that became fully operational in April.

The government-backed PSR has statutory objectives to promote competition and innovation in the interest of the people and organizations that use payment systems.

“Today we have also issued a call for members to help us find around 20 individuals in senior positions to populate the Forum,” PSR officials said. “These people will have the ability to shape and make decisions on strategy or policy within their organizations and the sector more broadly.”

The first Payments Strategy Forum meeting is expected to be held in the fall. A working group has been busy helping set the Forum up, including helping create draft terms of reference, PSR officials said.

In addition to chair of ATVOD, Evans is senior independent director of CPP Group PLC and nonexecutive director of the Serious Fraud Office, an agency operating under the superintendence of U.K.’s Attorney General.

   

View Payments Strategy Forum Q&A

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Sansyl Group Acquires Blue Donkey Media

Sansyl Group, parent company of AdultPrime Network, has acquired Blue Donkey Media B.V., owner of Dutch adult site Meiden van Holland, among several other erotic websites and television channels.

Pineapple Support to Hold Mental Health Summit

The annual Pineapple Support Mental Health Summit is taking place Dec. 15-17.

Ofcom Fines AVS Group $1.3 Million for AV Noncompliance

U.K. media regulator Ofcom on Wednesday imposed a penalty of one million pounds, or approximately $1.3 million, on AVS Group Ltd. after an investigation concluded that the company had failed to implement robust age checks on 18 adult websites.

Updated: Aylo to Help Test EU Age Verification App

Pornhub parent company Aylo plans to participate in the European Commission’s pilot program for its “white label” age verification app, a spokesperson for the company has confirmed.

Missouri Lawmaker Attempts to Revive 'Health Warnings' for Adult Sites

A Missouri state representative has introduced a bill that would require adult sites to post notices warning users of alleged physical, mental, and social harms associated with pornography, despite a previous federal court ruling against such requirements.

New Age Verification Service 'BorderAge' Launches

French startup company Needemand has officially launched its subscription-based age verification solution, BorderAge.

Ruling: Italy's 'Porn Tax' Applies to All Content Creators

Italy’s tax revenue agency has ruled that the nation’s 25% “ethical tax” on income generated from adult content applies even to smaller independent online content creators.

Proposed New Hampshire AV Bill Appears to Violate Constitution

A bill in the New Hampshire state legislature, aimed at requiring adult sites to age-verify users in that state, contains a provision that seemingly contradicts the Supremacy Clause in Article VI of the U.S. Constitution.

AEBN Publishes Report on Fetish Trends

AEBN has published a report on fetish categories from its straight and gay theaters.

Online Child Protection Hearing to Include Federal AV Bill

A House subcommittee will hold a hearing next week on a slate of bills aimed at protecting minors online, including the SCREEN Act, which would make site-based age verification of users seeking to access adult content federal law.

Show More