Fascinations Debuts Cooperative Advertising Program

Rhett Pardon

PHOENIX — Fascinations announced today the launch of the company’s new cooperative advertising program, allowing manufacturer partners a cost-effective way to build brand awareness and maximize sales.

Manufacturers will have the opportunity to share in comprehensive regional campaigns or small promotional programs that fit the direction of the relationship, said Dustin Olive, Fascinations’ chief operations officer.

Olive noted that there are many ways to benefit from the program including the manufacturer’s logo or brand message in digital, print, outdoor, TV, radio and social media ad initiatives.

Fascinations' new program, which allows brands to pick the level of ad frequency and reach based on a predetermined commitment packages, is set to deliver marketing in the Phoenix, Colorado and Austin markets.

“With preplanning and post analysis aspects of this collaboration, we are confident we will deliver effective sales results,” Olive said.

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