pjur, We-Vibe Partner for Co-Branded Lube, Cleaner

Bob Johnson

WASSERBILLIG, Luxembourg — The pjur Group and We-Vibe today announced a partnership to launch two new co-branded products — We-Vibe Lube and We-Vibe Clean — both made by pjur.

The companies said the products were especially created for use with We-Vibe products and will be spotlighted at the upcoming ANME show in Burbank, California July 12-14.

Pjur said the We-Vibe Lube is a premium, water-based personal lubricant that enhances the ease and comfort of intimate sexual activity by providing additional moisture and long lasting lubrication.

We-Vibe Clean is an alcohol-free cleaning spray created for gentle hygienic cleaning for adult pleasure products. The dermatologically-tested spray reduces odor and is formulated for use with materials sensitive to alcohol such as latex, rubber and silicone.

Both products will be available to retailers in the EU in September and in October for those in North America and Australia.

“We-Vibe has found a perfect partner to help ensure that our customers get the best possible We-Vibe experience,” said Frank Ferrari, president of Standard Innovation, creators of the We-Vibe brand. “pjur’s premium quality and global reach make great bedfellows for We-Vibe, extending our product line into the premium personal lubricant and cleaner space.”

“The core competencies of both companies have come together for the benefit of We-Vibe customers around the world,” added pjur CEO Alexander Giebel. “These products have been specially created for We-Vibe and tested for compatibility by a leading German laboratory. We’ve also designed unique packaging to appeal to the We-Vibe shopper.”

Both products are sold in 100ml bottles.

For more information on the products in Canada or the U.S., contact We-Vibe at customercare@we-vibe.com, or call +1-613-828-6678. For all other global territories email pjur at sales@pjur.com, or call +352 7489890.