Home > News > CalExotics Debuts Revamped Jack Rabbit Collection • Bookmark   • Newsletters   • Register Search Options


CalExotics Debuts Revamped Jack Rabbit Collection

CalExotics Debuts Revamped Jack Rabbit Collection
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 174 votes. Results based on votes submitted by members of XBIZ.net social network.
Jun 18, 2015 3:46 PM PDT    Text size: 

LOS ANGELES — CalExotics has revealed a new look, as well as new additions, for its Jack Rabbit Collection.

Susan Colvin, president and CEO of California Exotic Novelties, says, “Our product development, art and sales teams all joined forces to create a gorgeous, merchandising-friendly approach to the Jack Rabbits. This toy is the most recognized pleasure product in history. Hands down, it is our number-one best-seller of all time. We invite retailers to make a big impression in their store by building an entire Jack Rabbit wall or display!”

The revamped collection features four levels: starter, intermediate, advanced and pro.

Jackie White, vice president of California Exotic Novelties, said, “Jack Rabbits have so many features and functions, it can be overwhelming for the consumer when they are at the point of making a purchase. What features are right for me? How do those buttons work? That’s why the collection is broken down into four easy to identify levels of sophistication. If you make the decision easier for the consumer, she’s always more likely to buy.”

The packaging features an elevated plane on the clamshell that helps the consumer identify the level.

Austin Ferdinand, international business development executive for California Exotic Novelties, adds, “The new Jack Rabbit packaging makes the line super-easy to merchandise. The uniform look, bold logo design, and the fact that a key product attribute is highlighted on each one, will help increase retailers’ Jack Rabbit sales. We have a free downloadable Visual Merchandising Plan for the collection, and I encourage store managers to visit our website and download it.”

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


WIA Profile: Kate Hodgson-Egan

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of... More »

Q&A: Holiday Products Founder Moe Levy Reflects on Decades of Career Accomplishments

Born and raised in the Bronx, N.Y., as an only child, Moe Levy learned to become business savvy at an early age from his parents. Even more importantly, Levy says his parents instilled in him their people-oriented... More »

AWSummit’s Alexandru Gheorghe Has Eyes Set on Growth

The AWSummit has quickly made its mark and has become a top draw for chat hosts, studios and cam sites from all over the world. Founded by CEO Alexandru Gheorghe just two years ago, the cam-centric AW... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.


XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA

ANME Founders Show

Jan 14 - Jan 15
Los Angeles Marriott Burbank Airport

Everything To Do With Sex Show

Jan 20 - Jan 22
Montréal, Québec
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!