‘The Jenner Effect’ Boosts Transgender Awareness

LOS ANGELES — The recent mainstream media frenzy and resulting public discourse over Olympian Bruce Jenner’s public transformation into “Caitlyn Jenner” is spurring increased interest in transgender rights and more — with some adult websites reporting a rise in attention to transgender porn.

“The Bruce-to-Caitlyn Jenner story, culminating in the ‘Vanity Fair’ cover, has in my opinion, introduced the reality of what transgender people are, to many people who were previously unaware of or ignorant of the subject,” Grooby Productions CEO Steven Grooby told XBIZ. “It is something I welcome.”

Grooby Productions is a leading producer of premium transgender erotica, with such high-profile web properties as Shemale.xxx, and new sister site, Shemale.porn.

Grooby cites a recent CNN report revealing a spike in Google searches on the keyword “transgender,” attributed to media coverage of Jenner’s transformation, as further proof of this rise in public awareness — but he doubts that this recent interest will have that much impact on transgender porn consumption.

“I believe that people who are already interested in TS porn, would have already found websites and content that appealed to them,” Grooby explains, adding, “To be blunt, I can’t see too many people sexualizing Jenner, mainly because of her maturity and the media exposure he (and now she) has had over the past years.”

“While I hope that Jenner's ongoing publicity makes the understanding and the media presence of transgender people more evenly handed, I think someone like Andreja Pejic’s public transition is far more likely to encourage people to seek out transgender erotic material,” Grooby concluded.

One website that is reporting a boost in interest over transgender erotica is AmateursGuide.xxx, a live interactive webcam site, which in addition to straight and gay performers, features a large number of transgender models.

“It was not long after the ‘Vanity Fair’ cover hit newsstands and the media storm ensued that we began noticing a surge in traffic to our live trans cams,” Amateurs Guide spokesperson Crystal Sunshine told XBIZ. “Internally, we called this uptick ‘The Jenner Effect’ — and while it has now subsided somewhat, we are still seeing a boost in interest over this material.”

Sunshine suspects that the nature of the site’s live offerings will provide a more intimate and sustained experience for curious consumers.

“It’s one thing to see photos or videos of transgender models,” Sunshine says, “but when you have the chance to chat, interact and actually talk to these performers, live on cam, it is easy to understand that they are all real people, just like you and me.”

“This one-on-one experience not only leads to better understanding,” Sunshine adds, “but may also help other people who are dealing with doubts about their own sexuality — or who are in the process of their own transformation into who they really are.”

According to Lambda Legal’s Transgender Rights Project director Dru Levasseur, public acceptance of transgenderism and transgender rights is a battle for hearts and minds.

“The true test of our humanity is how much compassion and understanding we afford these people,” Levasseur told the Associated Press. “It just comes down to explaining what it means to be transgender — how it's not a choice. It’s a person coming to terms with who they are, and the hurdles they face on a systemic basis are immense.”

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Pearl Industry Network Launches 'TrustLink' Verification Platform for Creators

Trade group Pearl Industry Network (PiN) has launched TrustLink, its free verification platform for creators.

UPDATED: Supreme Court Rejects Tariffs, Trump Responds

The U.S. Supreme Court on Friday ruled against the Trump administration’s sweeping tariffs, which have significantly impacted the pleasure industry, prompting the president to announce a new tariff strategy as a workaround.

FSC Updates Complaint in Tennessee AV Case, AG Motions to Dismiss

The Free Speech Coalition this week filed an amended complaint in its lawsuit challenging the Protect Tennessee Minors Act as unconstitutional, in response to which the Tennessee attorney general motioned for dismissal of the case.

Ariel Demure, River Lynn Front 'Watching My Husband Bang a Trans 2' From GenderX

Newly crowned XMAs Trans Performer of the Year Ariel Demure and River Lynn star with Baxxx in the second volume of GenderX Films' "Watching My Husband Bang a Trans," directed by Jim Powers.

Better Life Science Launches 'Affiliate and Influencer' Initiative

CLIA-certified laboratory network Better Life Science has launched its affiliate and influencer program.

Nasstoys Names Meghan Beck Vice President of Sales and Operations

Nasstoys has appointed Meghan Beck as its new vice president of sales and operations.

Cherie DeVille Joins Woodhull Freedom Foundation 'Free Speech' Panel

Multi-XMAs winner Cherie DeVille will join the upcoming Woodhull Freedom Foundation panel series "Fact Checked by Woodhull," addressing free speech on Feb. 26.

Ariel Demure Headlines 'Steamy TS Hookups 3' From TransSensual

Newly crowned XMAs Trans Performer of the Year Ariel Demure toplines “Steamy TS Hookups 3” from Mile High Media studio imprint TransSensual.

Hankey's Toys Debuts Krave Melanin Silicone Lifecast Dildo

Mr. Hankey's Toys has introduced its newest silicone lifecast dildo, modeled on the anatomy of performer Krave Melanin.

Wisconsin AV Bill Moves Ahead, Minus Anti-VPN Provisions

The Wisconsin state Senate on Wednesday advanced a bill that would require adult websites to verify the ages of users, but approved an amendment striking proposed language that would have required sites to block virtual private network traffic.

Show More