Lovehoney Surveys Women, Men About Their Fantasies

BATH, U.K. — Lovehoney’s surveyed 1,300 men and women about how and when they fantasize. According to the survey, almost half of women fantasize about other people — typically close friends or work colleagues — during sex with their partner.

Thirty percent of the respondents report said they eventually end up hooking up with that friend that they fantasize about, while 26 percent said they would act on their fantasies with a co-worker.

The results for men weren’t too far off with 42 percent responding that they fantasize about friends and colleagues. Twenty-five percent said they have friends with benefits while 22 percent say they’ve had sex with co-workers.

Lovehoney’s survey found that 70 percent of women and 63 percent of men fantasize about sex with a new partner before it happens with 62 percent of women and 68 percent of men saying the experience lived up to the fantasy.

A third of women and 42 percent of men said they fantasize about a previous partner while having sex — nevertheless, 15 percent of men and 14 percent of women say this happens frequently. Sixty percent of women and 66 percent of men said they thing fantasizing is harmless.

“Lots of people do reminisce fondly about former lovers — it is a perfectly harmless thing to do as long as you are not intent on living out that fantasy if you are with someone else,” a Lovehoney rep said. “All Lovehoney research shows that sexual fantasies enhance couples’ sexual happiness and are a good thing. Sexual experimentation is to be encouraged because couples who are happy in bed tend to be happy in the rest of their lives.”

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Casey Murphy to Host Free Webinar for Indie Product Manufacturers

Industry marketing strategist and certified sex educator Casey Murphy is hosting a free live webinar for independent sexual wellness product manufacturers at 1 p.m. MT today.

Orion Debuts New Thrusting Bullet Vibe From 'Javida' Line

Orion Wholesale has introduced a thrusting bullet vibrator from its Javida collection.

Besharam CEO Raj Armani Featured in Cosmopolitan India Magazine Brand Showcase

Raj Armani, co-founder and CEO of Indian pleasure brand Besharam, was recently featured in a full-page brand showcase advertorial in Cosmopolitan India Magazine.

Aneros Rolls Out Resource Hub for Retailers, Industry Partners

Aneros has launched its new Aneros Media Website, a digital platform to centralize the company's educational resources, product training, point-of-sale materials, and marketing assets for its retailers, distributors, and industry partners.

Liberator Debuts 3 Curated 'Kinkmas Box' Holiday Pleasure Product Bundles

Lifestyle pleasure brand Liberator has introduced Kinkmas Boxes, three curated holiday product bundles for couples.

Paradise to Introduce 3 New Additions to 'Illumination' Line at Sex Expo in January

Paradise Pleasure Products will debut three new additions to its LED-enhanced Illumination collection at Sex Expo, taking place Jan. 7-10 in L.A.

Brent Aldon, Erik Vasquez to Return as Hosts of 2027 XBIZ Awards, Pleasure and Retail Edition

Aneros Director of Sales and Marketing Brent Aldon and Sliquid VP of Marketing Erik Vasquez will once again bring their signature showmanship to the stage as co-hosts of the 2027 XBIZ Awards, on Jan. 9 at Avalon Hollywood.

b-Vibe Introduces Clinician-Reviewed Educational Guides

COTR has released a new set of clinician-reviewed educational guides through its b-Vibe Anal Academy platform.

East Coast News Taps Paul Reutershan for Business Development Manager

Paul Reutershan has joined East Coast News (ECN) as its new business development manager, returning to the company where he began his career in 2002.

Beisar Debuts 'Pixel' Anal Vibe

Beisar has introduced its Pixel three-function anal vibrator.

Show More