Lovehoney Surveys Women, Men About Their Fantasies

BATH, U.K. — Lovehoney’s surveyed 1,300 men and women about how and when they fantasize. According to the survey, almost half of women fantasize about other people — typically close friends or work colleagues — during sex with their partner.

Thirty percent of the respondents report said they eventually end up hooking up with that friend that they fantasize about, while 26 percent said they would act on their fantasies with a co-worker.

The results for men weren’t too far off with 42 percent responding that they fantasize about friends and colleagues. Twenty-five percent said they have friends with benefits while 22 percent say they’ve had sex with co-workers.

Lovehoney’s survey found that 70 percent of women and 63 percent of men fantasize about sex with a new partner before it happens with 62 percent of women and 68 percent of men saying the experience lived up to the fantasy.

A third of women and 42 percent of men said they fantasize about a previous partner while having sex — nevertheless, 15 percent of men and 14 percent of women say this happens frequently. Sixty percent of women and 66 percent of men said they thing fantasizing is harmless.

“Lots of people do reminisce fondly about former lovers — it is a perfectly harmless thing to do as long as you are not intent on living out that fantasy if you are with someone else,” a Lovehoney rep said. “All Lovehoney research shows that sexual fantasies enhance couples’ sexual happiness and are a good thing. Sexual experimentation is to be encouraged because couples who are happy in bed tend to be happy in the rest of their lives.”

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Magic Silk Debuts 'Wisteria Mist' Collection

Magic Silk has introduced its new Wisteria Mist line of lingerie.

Orion Expands 'Beau Coeur' Collection

Orion Wholesale has introduced three new pleasure products from its Beau Coeur collection.

PinkCherry Launches 'Scream Your Own Name' Campaign

PinkCherry has launched its Scream Your Own Name promotional campaign.

Orion Expands 'Cottelli Fantasy' Line

Orion Wholesale has added six new lingerie sets to its Cottelli Fantasy collection.

Je Joue to Debut Expanded 'ILY' Collection at EroSpain

Je Joue will introduce several new products from its ILY collection at the EroSpain trade show next month in Barcelona.

Magic Silk Debuts 'Daffodil Dreams' Collection

Magic Silk has introduced its new Daffodil Dreams line of lingerie.

Playboy Launches Model Search for Honey Birdette Lingerie Collab

Playboy has launched a global model search for the face of the company's exclusive collaboration with lingerie brand Honey Birdette.

Xgen Expands Distro Deal With East Coast News

Xgen Products has expanded its distribution deal with East Coast News (ECN), with the latter now carrying the Lapdance Lingerie and Envy Menswear lines.

Orion Debuts 'Beasty' Jumpsuit

Orion Wholesale has introduced its new Beasty Suits reptilian role-playing jumpsuit.

Show More