New Ann Summers Survey Reveals Sexual Health Trends

LONDON — Ann Summers, the British retailer that specializes in sex toys and erotic lingerie, just released a survey spelling out sexual health trends among 1,000 adult respondents across the U.K.

The survey revealed that one in four people favor “doggy style” while doing it in the bedroom, while 23 percent enjoy the woman on top. The missionary position only came in third, with 21 percent of people favoring it.

Sixty-six percent enjoy using at least two to three sex positions in each session.

Over one-third of participants said they still find time to have sex two to four times a week, with 24 percent noting they also used sex toys to get things going.

The Ann Summers study also said that the “Fifty Shades of Grey” frenzy has helped broaden the horizons when it comes to playing with crops, floggers or paddles, with 5 percent revealing they have purchased those items.

“It’s fantastic to see that adults across the U.K. are becoming more adventurous and having fun with their sex lives,” an Ann Summers spokesman told The Mirror. “We’re also pleased to see that most adults are having sex regularly with their partners and are not just keeping the fun to the bedroom.”

"Our aim is to build people’s confidence and to not be afraid of experimenting with new toys or lubricants to really maximize their pleasure and to bring them even closer to their partner.”

Ann Summers is one of Britain's oldest and largest retailers of sex toys and erotic lingerie.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

WSST Partners With OEJ to Launch 'Cristal Collection'

We Sell Sex Toys (WSST) has partnered with Our Erotic Journey (OEJ), adding the Cristal Collection to its curated catalog of pleasure products.

E-Stim Introduces 'The Slider' System

E-Stim Systems has introduced The Slider insertable electrode system.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added two new chain collars to its Bad Kitty collection of fetish accessories.

Eldorado Releases 2026 Lingerie Catalog

Eldorado Trading Co. has released its 2026 Lingerie Catalog.

Pipedream Names Sunny Winkleman Account Executive

Pipedream Products has appointed Sunny Winkleman as its new account executive.

Nexus Expands 'Ascend' Line

Nexus has expanded its Ascend collection with the new Extreme thrusting and rotating massager.

Blush Expands 'Performance' Line With 3 New Penis Extender Sleeves

Blush has expanded its Performance collection with three new extender sleeves.

Nexus Expands 'Bendz' Collection

Nexus has introduced a collection of anal plugs from its Bendz line.

Orion Debuts 2 New Styles From Cottelli Lingerie

Orion Wholesale has introduced two new styles from its Cottelli Lingerie line.

Tennessee Governor Signs Bill Requiring Warnings on Adult Stores

Governor Bill Lee on Tuesday signed into law a bill requiring adult stores, theaters and other establishments in Tennessee to post warning signs cautioning patrons that they “may be contributing” to sexual assault and human trafficking.

Show More