New Ann Summers Survey Reveals Sexual Health Trends

LONDON — Ann Summers, the British retailer that specializes in sex toys and erotic lingerie, just released a survey spelling out sexual health trends among 1,000 adult respondents across the U.K.

The survey revealed that one in four people favor “doggy style” while doing it in the bedroom, while 23 percent enjoy the woman on top. The missionary position only came in third, with 21 percent of people favoring it.

Sixty-six percent enjoy using at least two to three sex positions in each session.

Over one-third of participants said they still find time to have sex two to four times a week, with 24 percent noting they also used sex toys to get things going.

The Ann Summers study also said that the “Fifty Shades of Grey” frenzy has helped broaden the horizons when it comes to playing with crops, floggers or paddles, with 5 percent revealing they have purchased those items.

“It’s fantastic to see that adults across the U.K. are becoming more adventurous and having fun with their sex lives,” an Ann Summers spokesman told The Mirror. “We’re also pleased to see that most adults are having sex regularly with their partners and are not just keeping the fun to the bedroom.”

"Our aim is to build people’s confidence and to not be afraid of experimenting with new toys or lubricants to really maximize their pleasure and to bring them even closer to their partner.”

Ann Summers is one of Britain's oldest and largest retailers of sex toys and erotic lingerie.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Woodhull Survey Reveals Concern Among Sex Educators Over AV Laws' Impact on Access

A national survey of sex educators by the Woodhull Freedom Foundation found that a majority of sex educators and sexual health professionals are concerned that age verification (AV) laws will negatively impact access to information and resources.

Metro Distributors Taps Nancy Cosimini for Sales Account Manager

Metro Distributors has hired industry veteran Nancy Cosimini as its newest sales account manager.

OTouch Debuts 'YU-BattleHelm' Vibe Set

OTouch has introduced its YU-BattleHelm couples vibrator set.

Orion Debuts 'G-Spot Vibrator With Rotating Tickler' From Sweet Smile Line

Orion Wholesale has introduced the G-Spot Vibrator With Rotating Tickler from its Sweet Smile line.

CalExotics Expands 'Connect' Line

CalExotics has expanded its app-controlled Connect line with three new products, Explorer, Warming Wand, and Advanced Probe.

JO Debuts 'Vitalize' Skincare Line

JO has introduced its new Vitalize collection of skincare products.

Group C CEO Helena Catoir Collaborates With Pierre Woodman on 'Woodman Casting' Game

Helena Catoir, CEO of board game company Group C, met with casting director Pierre Woodman to discuss the upcoming release, “Woodman Casting X — The Game.”

Blush Debuts 'Candice' From 'EnLust' Stroker Collection

Blush has introduced the new Candice stroker sleeve from its EnLust line.

Honey Play Box Introduces 'Vibrosa Mini' Egg Vibe

Honey Play Box has debuted its new Vibrosa Mini app-controlled egg vibrator.

Blush Introduces 'Temptasia Ardor' Collection of Bondage Accessories

Blush has debuted its Temptasia Ardor collection of bondage accessories at the Altitude Intimates Show in Las Vegas.

Show More