New Ann Summers Survey Reveals Sexual Health Trends

LONDON — Ann Summers, the British retailer that specializes in sex toys and erotic lingerie, just released a survey spelling out sexual health trends among 1,000 adult respondents across the U.K.

The survey revealed that one in four people favor “doggy style” while doing it in the bedroom, while 23 percent enjoy the woman on top. The missionary position only came in third, with 21 percent of people favoring it.

Sixty-six percent enjoy using at least two to three sex positions in each session.

Over one-third of participants said they still find time to have sex two to four times a week, with 24 percent noting they also used sex toys to get things going.

The Ann Summers study also said that the “Fifty Shades of Grey” frenzy has helped broaden the horizons when it comes to playing with crops, floggers or paddles, with 5 percent revealing they have purchased those items.

“It’s fantastic to see that adults across the U.K. are becoming more adventurous and having fun with their sex lives,” an Ann Summers spokesman told The Mirror. “We’re also pleased to see that most adults are having sex regularly with their partners and are not just keeping the fun to the bedroom.”

"Our aim is to build people’s confidence and to not be afraid of experimenting with new toys or lubricants to really maximize their pleasure and to bring them even closer to their partner.”

Ann Summers is one of Britain's oldest and largest retailers of sex toys and erotic lingerie.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Anastasia's Bedroom Introduces 'Lightly Loved Lingerie' Collection

Anastasia’s Bedroom, a Canadian-based online retailer, has debuted its Lightly Loved Lingerie collection.

LELO Debuts 'Surfer 2' Anal Plug

LELO has introduced its new Surfer 2 anal plug.

Our Erotic Journey Expands 'Cristal Collection' of Vibrators

Our Erotic Journey has introduced five new vibrators from its Cristal Collection.

Nice & Naughty Names Chris Fleiger Director of Operations

Michigan-based retail chain Nice & Naughty has appointed Chris Fleiger as its new director of operations.

XBIZ Retreat to Make Its Cabo Comeback Aug. 17-21

XBIZ Retreat will return to Cabo San Lucas Aug. 17–21, bringing together top LATAM retail buyers and pleasure product brands for a week of dealmaking and networking.

Orion Debuts 'Oral Fun' Vibrator Collection

Orion Wholesale has introduced its Oral Fun vibrator line.

Federal Judge Orders Refunds for Companies That Paid Trump Tariffs

A judge for the U.S. Court of International Trade on Wednesday ordered U.S. Customs and Border Protection to refund duties paid under the Trump administration’s sweeping program of tariffs.

Full Circle Introduces 'My Buddy' Plug Collection

Full Circle has debuted its new My Buddy line of vibrating anal plugs.

Vibratex Names Kerrie McKinnon as Retail Specialist

Vibratex has named Kerrie McKinnon as its new retail specialist.

Orion Debuts 'Suspender Corset' From Cottelli Lingerie

Orion Wholesale has introduced a suspender corset from its Cottelli Lingerie line.

Show More