WASSERBILLIG, Luxembourg — The pjur group USA and the non-profit organization Act Up distributed "Safe Sex Kits" to passers-by on the New York subway, the company announced.
Several thousand pjur Original samples were distributed along with a condom in the subway stations.
Pjur said the Act Up organization has been active in the battle against HIV/AIDS for 25 years and has had great impact on HIV and prevention. Act Up is a diverse, non-partisan group of individuals united in anger and committed to direct action to end the AIDS crisis.
"For meeting the challenge of the AIDS epidemic and its crisis of conscience with vigilant acts of political and cultural provocation — thereby giving voice to the essential creative will of our humanity," Act Up’s mission statement reads.
Pjur noted that it regularly supports campaigns and projects that are working to solve the HIV/AIDS crisis. "pjur USA is very active in outreach in its mission for sexual health and safety. We give out tens of thousands of safe sex kits every year and are proud to be donating to Act Up, a fantastic organization that has done great outreach and helped millions,” said Richie Harris, CEO of pjur group USA.
The kits were also distributed at several gay pride parades in New York.