Bing to Launch Mobile-Friendly Ranking Algorithm

Rhett Pardon

BELLINGHAM, Wash. — Following Google’s lead, Microsoft’s Bing announced plans this week to prioritize sites that are optimized to serve up in mobile query results on its search engine.

The company already has begun tagging search results as "mobile-friendly," enabling users to skim through the search results to know the ones that quickly answer their questions, according to Shyam Jayasankar, program manager at Microsoft.

The ranking takes several factors into consideration, such as navigation, readability, scrolling and compatibility.

In the U.S. last year, Bing had roughly 6 percent of the mobile search market, compared with Google's 83 percent, according to figures from StatCounter.

Microsoft's Bing Mobile Relevance Team offers its approach to mobile-friendly search here.