In his new position, Rix will use his sales experience and marketing background to further brand the company and its lines.
“Pure Play is the preeminent distributor in the adult industry, and I look forward to working with all of our customers to bring these great titles to the consumer,” Rix said.
Pure Play Media distributes titles from Seymore Butts, Cousin Stevie, Swank Digital, Naughty America, Suze Randall, Hundies, Score, Danni Hardcut and Asia Bootleg.
Prior to joining the adult industry, Rix worked in marketing in the music industry for more than 18 years including positions at Elektra Records/Warner Music Group, Skaggs Records and the independent record label KOCH
“We’re excited to have Bill join our team,” Pure Play Media President Craig Jelin said. “As Pure Play continues its aggressive moves forward, Bill will fit into our future plans nicely.”