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Baci, Envy Menswear Report Successful AdultEx Showings

Baci, Envy Menswear Report Successful AdultEx Showings
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May 7, 2015 11:30 AM PDT    Text size: 

VAN NUYS, Calif. — Baci Lingerie and Envy Menswear have reported a successful exhibition at the 11th Annual AdultEx Trade Exhibition held at the RACV Royal Pines Resort on the Gold Coast South Melbourne, Australia.

Backed by regional distributor Calvista, AdultEx showcased the newest in adult sensual products, along with comprehensive retail programs geared to maximize customer engagement.

“We pride ourselves on the success of our retailers, a sentiment that is shared with the entire Calvista team. This partnership truly made AdultEx a perfect tradeshow stop for enrichment on all levels,” said Helle Panzieri, global sales manager for Baci Lingerie and Envy Menswear.

The companies presented a live fashion show that drew inspiration from current trends in fashion. Featuring strappy and caged looks, Baci’s latest designs also toyed with fantasies of soft bondage play. Supporting the live models was an engaging, on-screen presentation of videos, images and music — all of which are available to customers upon request.

“The goal of our presentation was to illustrate how retailers can bring our brand to life in their stores,” Panzieri added. “By incorporating these types of images and videos into Baci and ENVY displays, retailers will engage customers’ senses, capture their attention, and ultimately more sales. Being competitive today means creating destinations within a store, and we want to help retailers achieve that. Overall, I believe our showcase was right on target — and our live ENVY model was the star of the show, hands down.”

She continued, “Dynamic duo Roger Sheldon-Collins and Rachael Marano put on an incredible trade show, and the proof came in the form of relationships forged and numerous orders written. Calivista is now the exclusive regional Australian distributor of Baci and Envy, and we could not be happier or more appreciative for the opportunity to be a part of such a powerful partnership.”

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