May 5, 2015 12:00 PM PDT    Text size: 

DALLAS — DallasNovelty.com announced a 15 percent discount site-wide Mother's Day sale until May 10.

“Having been in business since 2003, we are well aware of the busy holidays when it comes to spikes in novelty sales. Obviously the number one holiday is Valentines Day. Most wouldn’t expect Mother's Day to be a popular holiday for our type of industry because it is typically awkward to buy your mom a dildo or a vibrator, but with the emergence and popularity of couples toys like We-Vibe, most of the sales are coming from the husbands because on Mother's Day, the fathers can’t just get away with flowers and breakfast in bed anymore,” CEO Nick Mahler said.

The company noted that over the last four years it has seen strong sales for items including lingerie and high-end couples’ toys leading up to Mother’s Day.

“Every couple, especially ones who have been married for years and have kids are always looking for a special occasion to spice things up,” Mahler added. “Getting a great couples toy that will help both husband and wife have an extra special and sensual night together will only add to the occasion. If you are afraid of her being too loud and your kid’s room isn’t far away enough, we also have a huge selection of ball-gags, all 15 percent off.”

The e-tailer boasts an inventory of more than 13,000 products.

To receive the discount, enter the code “MOTHERSDAY” during checkout. There are no restrictions on the discount code, and it will work for any product, including those that are already marked down from their original retail price.