Dominic Ford Launches OSX Desktop Notifications

LOS ANGELES — Dominic Ford has announced that his sites now let users stay updated with the site via OS X Desktop Notifications.

When a user goes to either DominicFord.com or SYTYCF.com (the company's sub-site for its reality show So You Think You Can Fuck) and watches a movie or preview, he is asked whether he'd like the site to send push notifications directly to his desktop.

"As technologies evolve, we like to stay ahead of the curve," Ford said. "And reaching out to our customers via any method they prefer is paramount to us. While some people still want a newsletter emailed to them, modern browsers are getting used to 'notifications' from either iOS apps, OS X Apps, or major websites that have enabled desktop notificationsm like CNN or the New York Times."

The company, which said it is known for being on the cutting edge of new developments, claimed it is the first gay porn site to utilize this technology.

"Thousands of people come to our site each day, but a small number of those people become customers," Ford said. "Now, we are able to alert all of these casual browsers when we have a new update that gets released, which will bring them back to the site and hopefully lead to conversions."

The notifications will also be used to alert current customers when their credit cards are declined or about to expire. "There are many customer service uses for this technology, and we are experimenting with a lot of highly personalized communication ideas," Ford added.

The feature, which rolled out this week, has already attracted a large number of non-customers and customers who are opting in to get desktop notifications from Ford's sites. Ford is using the feature to promote new episodes of his reality show, "So You Think You Can Fuck," which runs until mid-June.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

2025 XBIZ Amsterdam Website Launches With Call for Speakers

XBIZ is pleased to announce that the website for its annual European conference, XBIZ Amsterdam, is now live.

NC Governor Vetoes Bill Targeting Adult Industry, Override Possible

North Carolina Governor Josh Stein today vetoed a bill imposing new regulations that adult industry observers have warned could push adult websites and platforms to ban most adult creators and content.

25,000 Sign Petition to Legalize Pornography in Ukraine

An OnlyFans model’s petition to decriminalize pornography in Ukraine has amassed the 25,000 signatures required for official consideration by President Volodymyr Zelensky.

WannaCollab Joins Pineapple Support as Supporter-Level Sponsor

WannaCollab has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

FSC Unpacks SCOTUS Age Verification Ruling in Webinar

The Free Speech Coalition conducted a public webinar Tuesday to help adult industry stakeholders understand the Supreme Court’s recent decision in FSC v. Paxton, and its potential implications.

UK Lawmaker Calls for Appointment of 'Porn Minister'

Baroness Gabrielle Bertin, the Conservative member of Parliament who recently convened a new anti-pornography task force, is calling for the appointment of a “minister for porn,” according to British news outlet The Guardian.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

TTS Opens UK Testing Location

Talent Testing Service (TTS) has opened a new U.K. location in Ware, Hertfordshire.

FSC: Age-Verification Laws Go Into Effect in South Dakota, Georgia, Wyoming on July 1

The Free Speech Coalition (FSC) has published a statement regarding new age verification laws set to go into effect tomorrow in South Dakota, Georgia, and Wyoming.

FSC Responds to Supreme Court Decision on Texas AV Law

The Free Speech Coalition (FSC) has released a statement responding to last week's Supreme Court decision on FSC v. Paxton, the Texas age verification law.

Show More