pjur Group Product Featured in German Prime Time TV Ad

Bob Johnson

WASSERBILLIG, Luxembourg — The pjur Group announced that effective immediately, the company can be seen on prime time TV in ad spots on the well-known German channels Pro7 and Sat1.

The ad is part of online distributor Amorelie's new film campaign for its female target group, which includes a recommendation for pjur Woman.

“We’ve captured the attention of the mainstream modern buyer group through our cinema ad spot with ‘Fifty Shades of Grey,’ various projects and recommendations from B2C magazines such as Cosmopolitan or Closer. So, we’re thrilled to be shown again in the Amorelie ad at the best broadcasting time,” managing director Alexander Giebel said.

Amorelie has often worked with pjur, and has helped promote products from the Luxembourg company on TV.

“pjur Woman is one of the best sellers in our shop, which is why we decided to include the product in our ad spot,” explained Philippa Koenig, Amorelie director of brand and buying.

The ad spot can also be seen on YouTube.