Home > News > Fleshlight, Carmen Electra Partner to Launch Lube Collection • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Fleshlight, Carmen Electra Partner to Launch Lube Collection

Fleshlight, Carmen Electra Partner to Launch Lube Collection
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Apr 23, 2015 12:00 PM PDT    Text size: 

AUSTIN — Actress, dancer and sex symbol Carmen Electra has partnered up with Fleshlight to release Electra by Carmen Electra — a collection of three varieties of lubricant.

The female-centric line features formulas that are sensitive to women’s needs, and includes a water-based sensitive formula, a water-based "warming" formula and a water-based PH-balanced formula that contains aloe vera.

Electra by Carmen Electra will be marketed differently than Fleshlight, COO Brian Shubin told XBIZ.

“The line is manufactured by [Interactive Life Forms] and will be available through all of our outlets, however it’s more about catering to Carmen's audience,” he said. “We will be extending our brand into pharmacies and go more mainstream."

“We have been wanting to expand our female reach and Carmen is extremely popular among women,” Shubin said. “At 43 years old she’s incredibly sexy and edgy — she’s a rock star.”

Fleshlight, which often lands in mainstream and participates in major events such as Austin’s South by Southwest, felt a natural alignment with Electra, Shubin said.

“I’m pleasantly surprised that she [Electra] is all about it,” Shubin said. “It’s a product that she believes in and we’re happy to be a brand that she likes and can identify with.”

Electra had regular roles on “Baywatch” and the MTV's “Singled Out” in the late ‘90s then made the move to the big screen with starring roles in movies including “Scary Movie,” “Dirty Love,” “Cheaper by the Dozen 2” and “Meet the Spartans.”

The sex symbol also has a strong female fan base, to which she’s offered guidance on how to be sexy through the years. Electra has released a line of fitness DVDs, makeup and wrote the book, “How to Be Sexy.”

According to Shubin, Electra will use her celebrity status to promote the line throughout mainstream outlets. Electra by Carmen Electra lubricants are expected to arrive at retailers in about 8-10 weeks. A collection of lube for men is also set to be introduced in the future, Shubin said.

"I'm so excited to introduce everyone to my new line of lube,” Electra said. “Special PH balance for my ladies and you know I couldn't forget the boys either. Have fun [kiss Emoji.]"

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

LEGAL PERSPECTIVES

The Skinny on the New DMCA Requirement

The requirements under the Digital Millennium Copyright Act (DMCA) have changed, but the sky is not falling. We have, even as a law firm, been hit with an unbelievable amount of spam sent out by law firms... More »

2017 Outlook: Legal Matters Around the Corner

The adult entertainment business’ legal community recently weighed in the top issues that companies and the industry, as a whole, should be concerned about. XBIZ asked industry attorneys to discuss... More »

Fraudulent Brazilian Trademark Registrations Running Rampant

Although you might not think often about protecting your trademark rights in Brazil, you need to — even if you don’t yet have a single Brazilian customer. Scammers are constantly looking for... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

EXXXOTICA Denver

Mar 31 - Apr 02
Denver, CO.

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!