“Is your online sex toy shop ready for Google’s mobile-friendly update, or will it be left in the dust?” asks AdultShopping.com’s Domina Doll, noting that “Unless your adult toy shop is using the newly launched AdultShopping.com platform, your website could be demoted or even bounced from Google’s mobile search results.”
Domina Doll points to Google’s mobile update, issued April 22, which boosted the ranking of mobile-friendly pages on mobile search results. It was a move that benefited users of AdultShopping.com, which is reportedly the only fully responsive, mobile-friendly, white label sex toy shop platform.
“Simply put,” Domina Doll says, “sites built with the AdultShopping.com design can be easily viewed and navigated on every page from any mobile device including smartphones and tablets.”
According to Google, in order for a website to be considered mobile-friendly, it must meet a certain set of criteria, including offering text that is readable without tapping or zooming, navigational tap targets that are spaced appropriately, and pages that avoid unplayable content (i.e. Flash video or other files), or horizontal scrolling.
The stats for mobile Internet use provide a compelling reason to accommodate this trend:
- 23 percent of all online purchases are made on mobile devices today.
- 58 percent of all U.S. consumers have a smartphone.
- 51 percent of shoppers research purchases online while 44 percent purchase online too.
- 52 percent of tablet users prefer to shop using their tablet rather than their PC.
- 72 percent of tablet users make purchases from their devices on a weekly basis.
- Approximately 50 percent of all searches done on Google are on mobile devices.
Thus, making sure your site is mobile-friendly is now more important than ever, Domina Doll explains.
“Will your store and sales be affected by Google’s mobile-friendly update?” she asks, noting that Google claims “If your site’s pages aren’t mobile-friendly, there may be a significant decrease in mobile traffic from Google Search.”
AdultShopping.com owner and president of CNV.com, “Sex Toy Dave” Levine, encourages sex toy shop owners to sign up to the new platform, in order to be competitive in today’s expanding mobile market.
“A lot of programs will tell you they are ‘mobile-friendly’ when in fact they just have a different mobile version of your store,” Levine says. “AdultShopping.com is 100 percent fully responsive, which means your site and design simply transforms to fit whatever device the customer is using, keeping a consistent look and brand on any device.”
“Using AdultShopping.com for your free white label sex toy platform can improve your position in Google’s mobile search results,” Domina Doll emphasizes. “Stores are easy to set up in just a few minutes, and, once your site is mobile-friendly, Team CNV can help your site get automatically re-indexed by Google using Google Fetch, who will up your mobile rating immediately.”
“It’s not just about being ‘mobile,’” Levine concludes. “It’s about offering one experience to the consumer with all features working regardless of whether they surfing from their watch, Google Glass, a small phone, a six-inch phone, tablet, or desktop.”
For more information, visit AdultShopping.com.