Home > News > Cannes Film Festival Set to Screen LELO’s ‘Beyond the Wave’ • Bookmark   • Newsletters   • Register Search Options


Cannes Film Festival Set to Screen LELO’s ‘Beyond the Wave’

Cannes Film Festival Set to Screen LELO’s ‘Beyond the Wave’
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Apr 16, 2015 10:38 AM PDT    Text size: 

STOCKHOLM — LELO today secured a place at the 68th Cannes Film Festival for the worldwide premiere of the luxury sex toy brand's first short, “Beyond the Wave.”

Set for next month in Cannes, France, the renowned festival is best known for screening the best of unknown releases as well as major releases.

“Beyond the Wave”may be the first film ever produced by a sex toy company, but it does not feature any sex toys or any of LELO’s luxury intimate accessories.

The film stars Casper van Dien (“Starship Troopers,” “Sleepy Hollow”), Emilie Ohana (“Paris, Je t’aime”) and introduces newcomer Zhu Wei Ling. It was directed by Goran Gajic  (“Babylon 5,” “Oz”).

“Beyond the Wave” offers a narrative “with an open structure explores the male-female relationship, meditates on perspectives, love and solitude as central to human existence,” said Steve Thomson, head of marketing.

“Every day we see the world become more individualistic and fragmented,” he said. “This movie is a creative intervention, designed to do what LELO does best: bring people together. That’s what’s at the heart of what we do and at the heart of the film too, and it does that in a way that goes way beyond what people expect from a pleasure brand like ours.”

“Beyond the Wave” has been entered as a drama and will screen at the Short Film Corner at Cannes Court.

Gajic, the film’s director, said: “Cannes is an ideal film festival for a movie with structure, sophistication, nuance and a message, as we tried to convey in [the movie].”

“I hope the other film festivals will be able to recognize its value as well,” he said.

The movie is accompanied by an interactive experience, called PlayTogether, that can only be watched with a partner — a world first, Thomson noted.

Thomson said that PlayTogether takes people on a "journey into the world of the movie" and requires two viewers sitting beside each other. They sync-up their phones and make choices about the video displayed across both their screens to determine what scene they’ll see next, he said. 

“Our goal with ‘Beyond the Wave’ is to encourage couples to connect both with the story, and through the act of watching the movie itself. That’s also the thinking behind PlayTogether. It’s meant as a fun way for people to get a sneak peak at the movie.”

The official trailer, with bonus behind-the-scenes footage and interviews as well as the cast and LELO team, can be viewed on the official movie site, BeyondTheWaveMovie.com. It also can be viewed on LELO’s website LELO.com.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


Expanding Your Mastermind Group Should Be a Game Plan

After a decade of selling an automation software product for managing websites, it’s been interesting to follow the trends of our customers throughout the past year. At the end of every year, we... More »

‘Anything Interactive’ Will Be in Industry’s Future

With the new year upon us, many people focus on resolutions and 92 percent of those who make them don’t succeed in keeping them. Others look towards the future. Looking back to the early years of... More »

Focusing, Again, on Tradeshow Etiquette

I’m very excited to have been asked by XBIZ World to write the third part of my ongoing series of articles on tradeshow etiquette. In Part I of the series, I discussed business cards, substance... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.


Everything To Do With Sex Show

Jan 27 - Jan 29
Halifax, Nova Scotia

The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!