Digital e-Life to Distribute LELO in India

Ariana Rodriguez

INDIA — Digital e-Life has partnered with LELO to distribute its luxury products to the Indian audience.

Digital e-Life will be distributing LELO products via, India’s first sexual health and wellness portal as well as eBay, Amazon, Flipkart, Snapdeal and other ecommerce sites in the country. It will also supply the LELO products to its offline distribution partners including select pharmacy chains across the country.

According to Samir Saraiya, CEO, Digital E-Life, “Our approach is to provide the Indian market with the best international products and sell them in an environment that is conducive to buyers. We believe that there is a huge affluent Indian audience which is keen to buy products with the highest standards of quality and we are confident that the LELO products will fit the requirements of this premium audience segment well.”

Steve Thomson, LELO head of marketing, said, “We believe that the people of India are changing their perception and connotations about erotic products extremely quickly. As the world’s No. 1 brand in this area, we have been looking for long-term partners to help spread the word. Digital e-Life has stood out as a company we and future customers can trust, and we're looking forward to supporting them as they offer our products across the Indian market.”