CalExotics Presents New Video Content

Bob Johnson

LOS ANGELES — California Exotic Novelties announced that it is now offering product-centric videos that spotlight items from its July 2014 releases.

Additionally, moving forward, videos will be released along with new products as they become available.

Distributors and retailers can watch for the videos in their weekly new product announcement email.

“We are happy to announce that our beautiful product videos are available on a weekly basis. Offering the videos at the same time as products are released means they can be used immediately by retailers. This helps them make the sale at the point of purchase. It’s our way of supporting our products every step of the way of the way,” CEO Susan Colvin said.

Distributors and retailers who wish to receive a weekly alert about the new videos can sign up to receive the Business-to-Business Weekly Announcements. The sign-up can be found on the Newsletter page at CalExotics.com.

“When it comes to making online sales, nothing does it like video. We’ve done a lot of research to produce short, visually stunning, informative videos that illustrate important features, and illustrate scale and size. They are made for online use, but can also be played on store monitors, social media, and used to help train store employees,” said Jackie White, vice president of sales.

The product videos are produced for select items and are available on the individual product pages. They are also available on CalExotics.TV where they can be streamed or downloaded. Another option is an Excel spread sheet that lists all the embed codes that can be found on the Product Information Page of CalExotics.com, under “Product Videos."