Home > News > Evil Angel Changes Box-Cover Design • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Evil Angel Changes Box-Cover Design

Evil Angel Changes Box-Cover Design
Get XBIZ News
Feb 19, 2015 3:53 PM PST    Text size: 

LOS ANGELES — Evil Angel made subtle changes to its iconic box-cover design for the first time in seven years starting with this month’s DVD releases.

The new look started with the Feb. 2 release of director Rocco Siffredi’s “Slutty Girls Love Rocco 8.”

“We thought it was time for a refresh,” Evil Angel CFO Adam Grayson told XBIZ. “We used the same Evil Angel text that was in the long-running red cube — the fonts and colors haven’t changed — so this is sort of a reenvisioning.”

The replacement of the old Evil Angel ribbon, an italicized and bold font called Serpentine that ran across the top of the boxes, is the main change.

“Now the gothic ‘Evil’ and really clean, San Serif ‘Angel’, popped out of the cube and became the new primary thing. And we flipped the director ribbon with the Evil Angel ribbon,” Grayson explained.

A similar ribbon promoting EvilAngel.com has also been swapped out at the bottom of the boxes. The studio founded by John Stagliano previously refined its boxes in 2008, when it changed what had been the “The Evil Empire” ribbon to “Evil Angel.”

“We added the ribbon with the director name in 2005,” Grayson noted. “‘Who Fucked Rocco?’ was the first one that had the director name in a big ribbon.”

Evil Angel’s web partner Gamma Entertainment last summer created a similar look in its redesign of EvilAngel.com, Grayson said.

“They put the horizontal Evil Angel text in the foreground. It’s a great modern, clean look that’s still consistent with the brand,” he added.

The redesign had been “percolating for a few months” at Evil Angel’s Van Nuys, Calif., headquarters, according to Grayson.

“Everybody seems to like it,” he said. “We like to use the words 'brand consistent.' It’s sort of looking at the same thing from a different angle.”

Evil Angel producer/director Kevin Moore told XBIZ Thursday he liked the changes.

“I understand they wanted the branding strong, but I felt like the old ones were limited on space as to what we could do,” Moore said. “As producers who own our own product, it’s up to us what we do on the box covers. But we have to do it inside the predefined template.

“What’s nice is they got rid of that bottom border. ... Every bit of space counts.”

Moore continued, “Now there is a little more room to come up with interesting box covers with the top being cleaner and a little more modern. With the white and the black it just looks more contemporary. The old look was a little outdated, a bit of a throwback to a different era of the industry.”

Moore said that “Lex’s Point of View 2,” which he produced with Lexington Steele, was the first of his boxes with the new look, followed by “Lex’s Pretty Young Things” that will be released on Monday.

Tongue in Cheek 3” on March 11 will be the first title from Moore’s namesake studio to hit the streets with the fresh design.

Grayson concluded, “It’s always about evolving at all times."

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

EDUCATIONAL FEATURES

E-Stim Basics: Selling Customers on Powerboxes as Pleasure Tools

Electrosex is a commonly misunderstood pleasure practice for good reason: Most of us have negative associations with electricity; maybe we’ve been shocked after rubbing our feet across a carpeted... More »

Search Oftentimes Is Left to Chance

Adult content is frowned upon in search, whether in paid, organic or social. With the big algo updates from the past few years, Google has cleaned up search, trying to get rid of spammy and low-quality... More »

Five Tips to Generate Repeat Business

A $50 sale is great. But what if you could get that same $50 sale to come back four times in the next few months? Here are some ideas how to achieve that. 1) On your receipts, you should have an option... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA

ANME Founders Show

Jan 14 - Jan 15
Los Angeles Marriott Burbank Airport

Everything To Do With Sex Show

Jan 20 - Jan 22
Montréal, Québec
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!