Home > News > Lovehoney's 'Fifty Shades' Collection Grabs Media Spotlight • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Lovehoney's 'Fifty Shades' Collection Grabs Media Spotlight

Lovehoney's 'Fifty Shades' Collection Grabs Media Spotlight
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  40.00%
Yes, but in a few years
  37.06%
No
  22.94%
Out of 170 votes. Results based on votes submitted by members of XBIZ.net social network.
Feb 17, 2015 8:00 AM PST    Text size: 

LONDON — Lovehoney’s “The Official Fifty Shades of Grey Pleasure Collection” has been featured in a number of U.S. mainstream media outlets.

Riding on the popularity of the “Fifty Shades of Grey” movie, Lovehoney said its products were showcased in NBC’s Access Hollywood Live in a two-minute “Fifty Shades for Rookies” segment telling viewers how to give their Valentine’s date night a “Fifty Shades of Pleasure” make-over, while CBS’s Insider explored how couples could recreate what they see on screen in Christian Grey’s Red Room using the Official Pleasure Collection.

Lovehoney noted that CNBC’s “Fifty Shades of Green” report revealed how retailers were preparing to cash in on the release of the movie by selling the officially licensed products.

HBO’s Last Week Tonight with John Oliver took a sideways look at the phenomenon and featured handcuffs from the Collection. The HBO clip was viewed 1.5 million times on YouTube, according to Lovehoney.

“The coverage that The Official Pleasure Collection has received from mainstream media is phenomenal. No pleasure industry brand has ever received this level of coverage. It’s the biggest name in the business,” Lovehoney co-founder Richard Longhurst said.

The business press also highlighted the boost that the products could give to adult retailers, Lovehoney noted. “Purveyors of official merchandise are already experiencing a rush of demand,” said Bloomberg in a syndicated article, describing ‘Fifty Shades of Grey’ as “a recognizable brand for the mass population.”

“Fifty Shades of Grey in sales frenzy” ran the headline in the Hollywood Reporter. “Now that the movie is arriving, merchandise numbers likely will hit new heights,” the article said.

CNN Money revealed that “retailers aren't shy about cashing in on the enormous popularity of 'Fifty Shades of Grey,'” adding that the official ‘Fifty Shades of Grey’ products gave retailers “no shortage of marketing opportunities.”

Yahoo! Finance also had advice for consumers. “For those women (and men) who might want to recreate the fantasies portrayed in the book but aren’t accustomed to shopping for the, ahem, merchandise, E L James has created a ‘Fifty Shades of Grey’ line of sex toys to eliminate any awkward shopping moments,” the site said.

Lovehoney noted that The New York Times, Fox21News and Nasdaq.com also featured its Official Pleasure Collection.

The products were also featured in Cosmopolitan magazine along with women’s websites YourTango and PopSugar.

A clip on Buzzfeed’s "Try Guys" that showed the hosts using the Collection to try bondage play for the first time was viewed more than 5 million times on Facebook and YouTube, according to Lovehoney.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

LEGAL PERSPECTIVES

Dissecting an $11.9M Affiliate Marketing Judgment

The Federal Trade Commission scored another major win in early October when the 2nd U.S. Circuit Court of Appeals upheld a lower court ruling, requiring LeadClick Media LLC to pay an $11.9 million award. The... More »

Legal Protection for Amateur Shoots

Any adult industry professional who creates video content with actual first-time amateurs will come to an early knowledge that later performer regret is commonplace. Recognized performers who regularly... More »

Legal Options to Address Pirated Cam Performances

Many webcam performers have experienced a new trend in online piracy — the illegal recording and publication of live webcam performances. The “business model” is disturbingly simple:... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.

UPCOMING EVENTS

XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA

ANME Founders Show

Jan 14 - Jan 15
Los Angeles Marriott Burbank Airport

Everything To Do With Sex Show

Jan 20 - Jan 22
Montréal, Québec
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!