Magic Gel Attends L.A. Sexual Health Expo

LOS ANGELES — Magic Gel introduced body-to-body Nuru massage to attendees of the Sexual Health Expo, which was held Jan. 17-18.

According the company, it received an overwhelming response from SHE attendees and participating sexperts.

“Most of the customers were excited to learn how this ancient Japanese practice was reinvented by a husband and wife to create an American-manufactured product,” Magic Gel co-founder Orit Benzaquen said. “We believe Nuru massage to be the latest bedroom trend, and the buzz about Magic Gel is sparking greater interest just like Fifty Shades did for bondage. At SHE, the regular folks were as much excited as the sex educators who reinforced and praised us for our unique and creative product for couples.”

Magic Gel was recently highlighted as part of a Playboy.com article about SHE. In her report, journalist Nicole Theodore refers to Magic Gel as “a mesmerizing massage goo” that she admittedly “couldn’t stop playing with.”

According to Benzaquen, “We have opened up the eyes of other manufacturers to the Nuru trend that Magic Gel has created. Every time that we’ve exhibited at trade shows, we hear of a new Nuru massage gel in development or the millionth proposal to manufacture our product for us. Imitation is often considered the sincerest form of flattery — and it’s exciting to see how far we’ve come since our first show in 2011.”

Following the company’s participation at SHE, Magic Gel thanked its supporters.

“Thank you Dennis Paradise for your words of encouragement at our very first show in Burbank,” Benzaquen said. “He came by, saw the product shook my hand and said, ‘keep going guys; you are onto something great.’ At that time no one was paying attention to us, and that comment kept us going so — thank you Dennis.”

Benzaquen continued, ‘Then Susana Molina from Holiday Products came along and showed interest in representing Magic Gel, formerly known as NUMA. Thanks to her, I met Moe Levy — an amazing man, who, after our first ILS show with Holiday, offered to buy my business. Thank you Moe Levy for sharing the vision

“And last but not least, thank you Frank Koretsky who also fell in love with the concept on our first XBIZ Retreat and wanted the exclusive even though our customer base was so little for an industry giant like ECN.”

Made for erotic Japanese nuru massage, Magic Gel features a 98 percent natural formula featuring moisturizing nori seaweed, aloe vera, chamomile, and grapeseed extracts. It is a transparent, tasteless and slippery, and designed for a wet, steamy body-to-body nuru massage.

For more information, visit MagicGel.us/.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Williams Trading Founder Bob Pyne Sr. Passes Away at 88

Bob Pyne Sr., founder of Williams Trading Co. and adult industry pioneer, has passed away at the age of 88.

E/X Ibiza Experience Set to Launch in September

The EroSpain and XBIZ co-hosted E/X Ibiza Experience B2B event will take place at Ibiza Gran Hotel from Sept. 22-25.

Beisar Introduces 'E-Stim Anal' Collection

Beisar has debuted its new E-Stim collection of anal pleasure products.

Hankey's Toys Debuts UnicornHorn48 Silicone Lifecast Dildo

Mr. Hankey's Toys has introduced its newest silicone lifecast dildo, modeled on the anatomy of creator UnicornHorn48.

Rouge Opens US-Based Warehouse

U.K. pleasure brand Rouge has revealed that it will expand into the United States with a new U.S.-based warehouse.

Romantix-Fargo Zoning Dispute Heads Back to District Court

A federal appeals court on Thursday ruled that zoning officials in Fargo, North Dakota, acted in an “arbitrary and capricious” manner when they prevented sex toy retailer Romantix from opening a planned retail store in that city.

Sex Expo to Make Long-Awaited L.A. Return in January 2027

Sex Expo, the nation’s pioneering sexual wellness event, will make its long-awaited return Jan. 7-10, 2027.

Male Power Debuts 'WOW' Collection

Male Power has introduced its new WOW collection of men's underwear.

CalExotics Debuts New Vibrator Collection From 'California Dreaming' Line

CalExotics has introduced its Summer Lovin’ vibrator collection from its California Dreaming line.

Male Power Debuts 'Mesh 2.0' Collection

Male Power has introduced its new Mesh 2.0 collection of men's underwear.

Show More