Home > News > Fifty Shades Lube Suit Filed in California • Bookmark   • Newsletters   • Register Search Options


Fifty Shades Lube Suit Filed in California

Fifty Shades Lube Suit Filed in California
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Feb 9, 2015 12:14 PM PST    Text size: 

SAN DIEGO — A lawsuit seeking class-action status has been filed by a Southern California woman who claims that the Fifty Shades of Grey Come Alive Pleasure Gel for Her doesn’t live up to promises that it has “aphrodisiac properties” to increase pleasure and enhance orgasms.

The suit, which seeks corrective advertising and a recall, names as defendants British sex toy and novelty company Lovehoney, “Fifty Shades of Grey” author Erica Mitchell (aka E.L. James) and Adam and Eve stores.

The lead plaintiff in the case, Tania Warchol, said that Fifty Shades of Grey Come Alive Pleasure Gel for Her’s packaging promises users will "experience enhanced orgasms and stimulation as every tingle, touch and vibration intensifies."  

But Warchol said that the lube, part of Lovehoney's “Official Pleasure Collection Approved by E.L. James,” lacks the beneficial properties that induce orgasms and that the companies distributing the product should face an injunctive order over alleged violations of California's unfair competition and false advertising laws and of the Consumer Legal Remedies Act. She purchased two of the gels at a San Diego-area Adam and Eve store.

“Defendants … use purported consumer endorsements or excerpts from E.L.
James best-selling book, such as: 'I surrender, exploding around him — a draining, soul-grabbing orgasm that leaves me spent and exhausted' to further induce consumers to buy the product under false pretenses as described herein,"said the suit filed last week at San Diego federal court.

Further, Warchol said, the $15 product, labeled as an “intimate arousel gel,” is defined as a “Class I Medical Devices” intended for medical purposes “that is used to lubricate a body orifice to facilitate entry of a diagnostic or therapeutic device” but isn’t registered or cleared with the FDA.

Timing of the lawsuit, which also asks for attorneys fees and consumer reimbursements, comes just days before the theatrical release of “Fifty Shades of Grey.”

U.K.-based Lovehoney, which boasts the official license for all Fifty Shades pleasure products and pharmacy items, has spent $1.5 million on TV advertising for the line of products since Christmastime.

Lovehoney’s co-owner credits the book and upcoming movie for a dramatic surge in sales at the company.

“The whole market for erotic goods changed virtually overnight when ‘Fifty Shades’ took off,” Lovehoney co-owner Richard Longhurst recently said. “Our turn-over doubled in the space of year. Suddenly women were reading erotic fiction on the beach and on trains and no one was batting an eyelid.” 

Lovehoney and Adam and Eve officials did not immediately respond for XBIZ comment in the case.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


Gian Carlo Tastes Sweet Success of BitterStrawberry

Time flies when you are having fun. And BitterStrawberry’s managing partner, Gian Carlo, is having fun. Not motivated by dollars and cents, Gian Carlo says his “happy place” and “true... More »

Cam World: Jim Austin Puts Stripchat / xHamsterLive on the Cutting Edge

Meet Jim Austin, head of business development for Stripchat and xHamsterLive. Austin helps run the two free online communities where amateur models — women, men, couples and transgender folk —... More »

Crave’s Jack Morocco Brings Fresh Perspective to Channel Manager Role

Jack Morocco must be in the right career. They’ve been hit on by Nina Hartley and already had to fend off Ron Jeremy, all in their short one-and-a-half years with San Francisco boutique outfit Crave.... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.



Mar 31 - Apr 02
Denver, CO.

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!