LOS ANGELES — Pleasure products manufacturer California Exotic Novelties has received the 2015 XBIZ Award for “Marketing Campaign of the Year.”
Presented Thurs. night, Jan. 15, at the JW Marriott at L.A. Live in Los Angeles, the honor acknowledges excellence in the promotion of the best-selling novelty collection.
Coco is the star of “Ice Loves Coco,” a Vegas headliner, model, author, clothing designer and Internet sensation, who launched Coco Licious with California Exotic Novelties one year ago to rave reviews.
“Hooray! I’m so happy we won! Susan Colvin and the entire California Exotic Novelties team are phenomenal and it’s because of our collaboration and dedication over the past year that we received this delicious honor,” Coco says. “Thank you to everyone at XBIZ, I love it!”
According to the company, its Coco Licious Collection has been making headlines around the globe and garnered more than 90,000,000 unique views across news and social media channels. It was launched with a celebrity-studded party in New York last year, promoted with personal appearances, as well as print advertising and a social media/PR campaign.
“What an incredible recognition! It comes on the heels of the phenomenal launch of her newest items at the ANME Show, which makes it even more exciting,” California Exotic Novelties CEO Susan Colvin says.
“These additions add an element of sophistication to the line and I predict even more fabulous things in the future for Coco Licious.”
The new Coco Licious items consist of luxury massagers and personal care cosmetics. Coco worked closely with the product development team at California Exotic Novelties to create items that matched her tastes and personality, which helps ensure they will be an instant hit among her fans and followers.
Because Coco likes strawberry, all the flavors and scents in the line are strawberry-based. Coco likes to empower women and couples to embrace their sexuality, and that’s what her new massagers, the Rechargeable Wand, Rechargeable Dual Wand, Remote Control Bullet, and Kegel Trainer embody.
“Everyone who came to the ANME Show was amazed by the new Coco Licious products. Holding them in their hands, smelling, and even tasting them, they saw how incredible they are,” California Exotic Novelties VP Jackie White adds. “I predict these toys and personal care cosmetics will be instant best-sellers, and encourage pre-orders now to ensure fast delivery.”
To help retailers, California Exotic Novelties offers Coco Licious promotional items, such as wall signs, bling necklaces and cosmetic bags, which can be used as a gift with purchase.
For more information, visit CalExotics.com.
