CalExotics Introduces New 'Impress' Line

CalExotics Introduces New 'Impress' Line
Bob Johnson

LOS ANGELES — CalExotics has introduced its new Impress Collection of vibrators.

The company said the line features its latest advancement in pleasure product technology as well as a new take on what it means to vibrate, pulsate and escalate.

“The Impress Collection is a beautiful, eye-catching line that everyone is drawn to. The pressure sensitive control pad is the most incredible feature. The user can squeeze for progressive speeds on any function. The variety of colors and shapes make this line destined to become a top-seller,” CEO Susan Colvin said.

CalExotics explained that the pressure sensitive control pad is the most innovative feature of Impress. To illustrate the function and its benefits, the company produced an Impress video series hosted by resident Sexpert, Jaiya. The three-part series informs consumers and acts as a training tool. The videos are available on the Impress product pages at CalExotics.TV and on the company’s YouTube page. The videos are also available to play on in-store video screens.

All of the Impress items are waterproof, made from premium silicone and have 12 functions of vibration, pulsation and intensification, which can be further advanced by a pressure sensitive pad.

The use of seamless silicone allows for each piece to feature a flexible shaft that moves with the user. The user can have dual stimulation that hits more than one hot spot with the Impress Dual Kiss, Impress Dove, Impress "g," Impress Rabbit, and Impress Tongue.

Users can also opt for two pleasure-enhancing wands, the Impress Scoop and the Impress Wand.

“Talk about pretty. The Impress pieces are as attractive as they are powerful. The 12 functions mean that there is something for everyone, not to mention the pressure pad for those who want a little something extra,” said Jackie White, vice president of sales.

All of the Impress products come in pink, teal, and purple and feature an auto lock for function and speed, coupled with a power button with LED indicator. The packaging also serves as a magnetic keepsake box.

“Impress is a merchandiser’s dream. The packaging and the products are fun, flirty and colorful. Everything is unique, but also goes together so well. I highly recommend devoting a high-traffic area of your store to a magnificent Impress display to help increase sales,” said Lupe Martinez, senior account manager.

To receive Impress promotional material and the Impress video series, contact a CalExotics representative. The company is also offering free visual merchandising plans to help retailers create store displays. For details, click Product Information under the download section at CalExotics.com.