WASSERBILLIG, Luxembourg — After a successful project launch in Singapore, the pjur Group announced that it has begun distribution of its products in China through wholesaler GZ Banquet and the Orange Adult retail chain.
The company said it has made extensive preparations for this launch in recent years.
“The Chinese market is unusual in terms of its nature and approaches, and it is unlike any other. That meant that right from the start, it was important to us to find the right partners who were familiar with the mindset and the legal sales and distribution requirements of the market and at the same time would be able to put the philosophy and strategy of our brand into practice there,” CEO Alexander Giebel said.
GZ Banquet is an experienced wholesaler that pjur said will market its products on an exclusive basis in China. The company has its own warehouse in Guangzhou, in the south of China, which allows it to deliver merchandise to any retailer in China within 24 hours.
Orange Adult, the largest erotic shop chain in China operates nearly 1000 stores of its own and and is franchised throughout China. It also runs China’s largest online erotic store — X.com.cn, which makes pjur products available to customers regardless of region. The presentation of the pjur portfolio will be complete in all stores by late November, and online sales are already up and running.
Pjur noted that appropriate strategies have already been coordinated for the next year in order to raise awareness and spread pjur across all sales and distribution channels in China.
“Due to the country’s sheer size and the fact that China has a mindset all its own, Western companies often have a hard time gaining a foothold in China. But now, with these partnerships, we have made great strides and positioned ourselves outstandingly with the three mainstays of retail, wholesale, and e-commerce,” Giebel added.
Interested retailers can contact Jordan Weiser, sales director Asia by emailing jordan@pjur.com, or by calling + 852-3165-8845.
To contact GZ Banquet, call Ms Zeng at 1 866 607-5166.
