LOS ANGELES — Playboy Enterprises announced it has signed a license agreement with Arbol Publishing, the second largest Hispanic publishing company in the U.S., to edit, produce and distribute "Playboy Latino" in the U.S.
Playboy Latino will initially be published on a bimonthly, subscription basis, beginning Dec. 2014.
The newest edition of the magazine will follow Playboy’s blend of editorial content that includes celebrity interviews, humor, current social and political issues, short fiction, lifestyle pieces, and pictorials.
Playboy Latino will be published predominantly in Spanish, and will feature a mix of original content, as well as pictorials and articles from the Playboy archives that will be repackaged for a Latino audience.
“We are thrilled to begin publishing Playboy Latino for the fast-growing U.S. Latino and Spanish-speaking market,” said Edgardo Iorio, Playboy Latino publisher and editor-in-chief.
He added, “The past 30 years have produced a significant shift in the U.S. demographic and a new generation of Spanish speaking consumers has emerged. Playboy Latino will provide this fast-growing population with an entertaining platform to share their accomplishments, views and interests in the arts, sports, political and business world.”
“Playboy Latino will offer readers the engaging, thoughtful and provocative content that has made Playboy magazine the gold standard for award-winning journalism,” said Tom Flores, Playboy’s senior vice president, general manager publishing operations. “We look forward to a successful partnership with Arbol Publishing as we continue to expand the Playboy brand to a new group of consumers.”
Subscription information is available here.
Playboy noted that in addition to Playboy Latino and the magazine’s U.S. edition, there are 26 foreign editions of Playboy published around the world.
Arbol Publishing is based in California and caters to the U.S. middle and upper class Latino market, reaching more than 2 million consumers each month. In addition to Playboy Latino, Arbol currently publishes and distributes four other monthly magazines throughout the U.S.: Automundo, Que Pasa Vegas, Transporte Latino and Estilo Hogar.
