PARSIPANNY, NJ — Research and consulting firm Kline & Company announced today the undertaking of a comprehensive study, “Sexual Wellness: U.S. Market Analysis and Opportunities,” offering what it calls a first-of-its-kind assessment of a fast- growing and highly fragmented market.
Kline explained its efforts in a release, stating that the popularity of “Fifty Shades of Grey” and even HBO’s “Girls” and Showtime’s “Masters of Sex” represent a paradigm shift in the average person’s attitude towards intimacy and products that might enhance it.
“Today, a number of marketers and retailers are embracing this movement and taking it mainstream, catering to the needs of a wide spectrum of consumers from college students to seniors,” the release stated. “With a dynamic sexual wellness market afoot, the need for accurate market research is paramount.”
According to the researchers, a market shift is already evinced by mainstream retailers’, like Target, Walgreens and CVS, inclusion of sex and wellness sections. Condom companies like Durex and Trojan have also expanded their lines to include small vibrators, vibrating cock rings, and more varieties of personal lubricants.
“We believe that intimate well-being is an essential category that, although often burdened with some social stigmas, offers a lot of opportunities as well,” said Aurore Trepo, a spokesperson from Reckitt Benckiser, which acquired Durex and K-Y in recent years. “We are excited to see the results of this new study from Kline to help us better understand how to best respond to consumer and market needs.”
The upcoming report, set to release in the first quarter of 2015, intends to ascertain the market size and growth, evaluate key products trends and market dynamics, identify the market players and determine their market shares and growth rates, understand the channel landscape and how it has evolved, and assess the opportunities to enter into or grow in this market.
Kline is a consulting and research firm that has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences and consumer products industries for over 50 years. For more information, visit KlineGroup.com.