The Return of ‘Million Dollar’ Pages

Stephen Yagielowicz

LOS ANGELES — Michael Thomas has announced his launch of, which he calls an adult parody of the 2005 advertising hit, “Million Dollar Homepage.”

“Although the general idea of selling homepage ad space on a per pixel basis remains the same, the results for advertisers will be considerably greater,” Michael Thomas claims. “They can even expect to see returns far exceeding that of affiliate programs, PPC, or CPM advertising, per dollar spent.”

While the original site was a huge success, garnering millions of clicks per day at its peak, Thomas points out its shortcomings of generating highly untargeted leads, and excluding one of the largest fractions of the Internet by not allowing adult content — two problems he simultaneously tackled head on with the general theme of The Million Dollar Porn Page.

“Human curiosity will create the clicks just as it did with the original,” Thomas says. “However, by being on my site to begin with shows viewers are interested in adult content, making them very much targeted and thus causing a high conversion rate for advertisers.”

Thomas is also attempting to reach multiple markets around the world, with two of the five advertisers that have joined in the first week being from outside the U.S.

“I just feel as though the adult industry is so visual that language barriers are a much smaller obstacle,” Thomas says. “Sites and companies could really benefit from reaching audiences in foreign countries.”

Thomas explains that the site is set up for advertisers to pay $1 per pixel in quantities of 10x10 pixel blocks for permanent space on the sites homepage, which will be marketed for at least one year and taken down after no less than five years.

“The buyer fills this space with an image, link and message of their choosing for viewers to see and click,” Thomas says. “Along with the homepage [users] can also expect to find things such as contests and giveaways on the site as a means to attract viewers, past the novelty factor.”

With 1 million pixels arranged in 10,000 pixel blocks, Thomas says he sees the page coming together to form an abstract piece of art.

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