Home > News > Williams Trading Launching E-learning Program at ILS • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Williams Trading Launching E-learning Program at ILS

Williams Trading Launching E-learning Program at ILS
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Sep 10, 2014 3:00 PM PDT    Text size: 

PENNSAUKEN, N.J. – Williams Trading Co. will pre-launch the e-learning platform, Williams Trading University, at a cocktail reception Sept. 14, 5-7 p.m. in the Tropical Room inside the Rio Hotel and Casino.

Williams Trading University will be available for live demonstrations at the Williams Trading Co. ILS booth #647-750.

Williams Trading University is a free e-learning program available exclusively to existing and new Williams Trading Co. accounts. Co-sponsored with 26 adult manufacturers, online courses are available 24 hours/7 days per week and can be accessed with a simple login account. Each course offers product benefits, features, and a seminar that explains its importance to the customer, their needs and well-being. 

“E-learning is a platform commonly used for mainstream corporate retailers such as Best Buy and Wal-Mart,” said Scott D., director of sales and marketing for Williams Trading Co. “By implementing E-learning to store owners and their employees, we are confident retailers will see a significant lift in sales because product features and benefits, cross-selling and up-selling techniques are being reinforced.”

Each e-learning course is approximately five to seven minutes long. The courses made available in the initial launch do not compete or sell over each other; but, rather offer a broad spectrum of information available for retail training. Each course highlights selling techniques to increase sales, enhance cross and upselling techniques, reinforce key selling benefits and can train new employees.

Williams Trading University courses are supported by the following vendors: Pipedream, Jimmyjane, System Jo, Sportsheets, SI Novelties, Perfect Fit, Nu Sensuelle, Nasstoys, Lovehoney, Blush, Doc Johnson, Maia Toys, Kheper Games, Shunga, Nature Labs, Classic Erotica, Wet, Topco, Jopen, California Exotic Novelties, Sierra Sage, My Evolved, Joy Division, Tantus, Fun Toys and Cloud Nine.

Upon completing a course, the user takes a quiz certifying their newfound knowledge and is rewarded with a downloadable certificate.  Free premiums, samples and special offers are being made available from select participating vendors. This feature is an added benefit to the retailer as their employees can try a product, become a consumer and ultimately recommend it to their customers.

 “Retailers are encouraged to use this free resource and build it into their new hire and employee training process,” said Erin M., marketing and vendor liaison. “Our sponsor vendors worked very hard to create fun courses, full of useful information that are as effective as an in store training. This makes Williams Trading University a cost effective retail must-have.”

Williams Trading Company first presented the concept of Williams Trading University to vendors that participated at the Williams Trading Spring VIP Show.

“When I saw how easy it was to support a program that increased retail sales with full access education, the decision to participate was a no brainer,” said Steve Sav, VP of Sales for Pipedream. “We are proud to be a part of this program and will continue to add new e-learning courses as Williams Trading University expands.”

“As an adult novelty veteran, I know store owners are hesitant to encourage employees to use the internet on the retail floor,” Robert Pyne Jr., VP of Williams Trading Co. “That’s why we specifically designed Williams Trading University with 24 hour access that is smartphone, iPad and tablet compatible. Store owners can either monitor their employees training or receive a copy of their employee’s course certificate to verify their participation.”

Williams Trading University’s cocktail party launch is scheduled for Sunday, Sept. 14 from 5-7 p.m. The Williams’ sales team, support staff and participating vendors will be on hand to answer questions and discuss the courses they developed.

Retailers who sign up for Williams Trading University at the cocktail party launch and during ILS will receive an additional 5 percent off their trade show order. Contact a Williams Trading Co. sales representative for more information at (800) 423-8587.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

PROFILES & BIOS

WIA Profile: Nancy Moore

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of... More »

WIA Profile: Janet Rini

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of... More »

Rise of SFW Cams for Voyeurs

Since its inception, Chaturbate could be called many things from sexy to successful, but one thing it can’t really be called is safe for work. It’s no secret that the entire adult cam industry... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.

UPCOMING EVENTS

Everything To Do With Sex Show

Jan 20 - Jan 22
Montréal, Québec

Everything To Do With Sex Show

Jan 27 - Jan 29
Halifax, Nova Scotia

The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!