MONTREAL — Gamma Entertainment’s FameDollars affiliate program announced that it has taken on the ALS Ice Bucket Challenge.
Director of product and development Magalie Rheault has stepped up to the challenge and taken the chill, in turn calling out industry big timers Rocco Siffredi, Joanna Angel and John Stagliano to the challenge.
"My name is Mag and I am doing the ALS Ice Bucket challenge to support a good cause, I am challenging my good friends and partners Rocco Siffredi, Joanna Angel and John Stagliano for the next 48 hours," Rheault said in her video.
FameDollars explained that ALS, better known as Lou Gehrig's disease, attacks the nerve cells and eventually leads to complete paralysis though the mind reamins sharp. It affects approximately two out of 100,000 people aged 18 and older.
The rules are simple. Within 24-48 hours of the challenge, the participants are to video themselves to announce their acceptance and nominations of the next round of challengers. The participant is expected to donate $10 if they pour the ice water on them and donate $100 if they prefer not to be soaked.
Rheault said everyone recognizes that customers of the adult industry know all about cold showers. She hopes her challenge not only raises awareness for ALS but corners top adult industry producers and partners into the coldest of cold showers they have ever had.
FameDollars noted that the ALS Ice Bucket Challenge has already raised $41 million for the ALS foundation and it is looking forward to contributing to this great cause.