XR Brands Debuts ‘Pussy Juice’ Lube

HUNTINGTON BEACH, Calif. —  XR Brands has announced “Pussy Juice,” what the company is calling the first-ever body-safe lubricant specially formulated to mimic the alluring aroma of a healthy vagina.

Following months of research, development and refinement, XR Brands said its chemists were able to expertly simulate this scent of arousal in a paraben-free and glycerin-free formula.

Pussy Juice features heat and motion activation that releases a subtle and alluring scent when friction is applied. Ideal for male masturbation enhancement, Pussy Juice can be used with anatomical masturbators for an experience that looks, feels — and now smells — incredibly close to the real thing, according to XR.

The product boasts a body-friendly formulation void of the clinical look, odor and texture of traditional water-based lubricants.

“Pussy Juice not only heightens the touch sense, but also adds a whole other level of realism to sex and masturbation by incorporating the sense of smell,” general manager Randy Alvstad said.

He added, “This has been an exhilarating scientific project for us, as well as the selection of customers who helped us perfect the official aroma, and the final results have been exciting to share with the industry. Some exclaim that it’s exactly like a healthy vulva while others detect unique undertones — the scent is in the nose of the beholder, so to speak, which is one of the reasons why Pussy Juice is so much more than a novelty lubricant.”

The company explained that Pussy Juice’s scent molecules activate when the lubricant is rubbed between fingers or intimate areas and remains relatively odorless in the bottle. The lubricant can be used on toys, hands, body parts, or a partner, and cleans up with soap and water.

For more information about Pussy Juice, email Alvstad at randy@xrllc.com.

To place an order, contact a preferred sales representative, or email info@xrbrands.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Eye of Love to Debut 'Kiss Chemistry' Collection From 'Matchmaker' Line at Altitude Intimates

Eye of Love will introduce the Kiss Chemistry lip gloss collection from its Matchmaker line at the Altitude Intimates Show in Las Vegas, which begins on Sunday.

XBIZ, EroSpain Partner for 'Ibiza Experience'

XBIZ and EroSpain have teamed to co-host the Ibiza Experience, an exclusive, invitation-only gathering of the global pleasure industry’s premier brands and buyers, set for Sept. 22-25 at the five-star Ibiza Gran Hotel.

Dr. Tush to Debut 'Redefined Anal Plug Collection' at Altitude Intimates

Dr. Tush will introduce its new Redefined Anal Plug Collection at the Altitude Intimates Show in Las Vegas, which begins on Sunday.

Hankey's Toys Debuts Lance Woods Silicone Lifecast Dildo

Mr. Hankey's Toys has introduced its newest silicone lifecast dildo, modeled on the anatomy of performer Lance Woods.

Nasstoys to Debut 'Sky' Vibe Collection at Altitude Intimates

Nasstoys will introduce its Sky vibrator collection at the Altitude Intimates Show in Las Vegas, which begins on Sunday.

Kheper Releases New Edition of 'Making Bad Situations Worse' Party Game

Kheper Games has released its Making Bad Situations Worse — The Outrageous Version party game.

Male Power Debuts Limited-Edition 'Mykonos' Collection

Male Power has introduced its new limited-edition Mykonos collection of men's underwear.

Eldorado to Debut 3 New Brands at Altitude Intimates

Eldorado Trading has inked distribution deals with three new brands and will introduce their respective product lines at the Altitude Intimates Show in Las Vegas, which begins on Sunday.

Eye of Love Debuts 'Pheromone Perfume Oils' From 'Matchmaker' Line

Eye of Love has introduced Pheromone Perfume Oils from its Matchmaker collection.

Full Circle to Debut 50 Pleasure Products at Altitude Intimates

Full Circle will introduce 50 new pleasure products at the Altitude Intimates Show in Las Vegas later this month.

Show More