Home > News > Lovehoney Unveils New ‘Fifty Shades’ Products; Hollywood Movie Trailer Debuts • Bookmark   • Newsletters   • Register Search Options


Lovehoney Unveils New ‘Fifty Shades’ Products; Hollywood Movie Trailer Debuts

Lovehoney Unveils New ‘Fifty Shades’ Products; Hollywood Movie Trailer Debuts
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Jul 24, 2014 3:45 PM PDT    Text size: 

BATH, U.K. ­– Leading U.K. online sex toy retailer Lovehoney says the ‘”Fifty Shades Effect” is “back and bigger than ever” as the trailer for the upcoming movie aired this morning on the “Today Show.”

As the world catches a glimpse of what can be expected from the Fifty Shades of Grey movie, Lovehoney announced six new products are to be added to the exclusive Pleasure Collection – including a USB rechargeable vibrator and a massage candle.

It is the only range approved by E L James, who recently visited Lovehoney HQ in Bath to discuss the new products, the company says.

"This range is what I always imagined when I was writing Fifty Shades of Grey,” James said. “I'm so excited that the toys I described in the books have come to life and can be enjoyed around the world."

The range has expanded to include nine sex toys, 12 bondage items and 10 “Sensual Care” items. The range is currently available in Spain, France, Germany, Italy, Holland, Russia, South Africa, Australia, the U.S. and Canada.

“The Fifty Shades of Grey movie is a huge event for the whole industry,” said Ray Hayes, commercial director at Lovehoney. “It’s going to expose the brand to a whole new audience who didn’t read the novels, and re­excite those who loved the books when they first came out.

“It’s hard to imagine Fifty Shades of Grey ever going away – and with so many teasers from celebrities and a great trailer exclusive with Today, the demand for all things Fifty Shades is back and bigger than ever.”

“Fifty Shades of Grey” has sold more than 100 million copies and the movie is set to debut in February.

Lovehoney’s Official Fifty Shades of Grey range will include six new items, available in August. Each product has been developed alongside the books’ author, and has been created working around quotes from protagonists Christian Grey and Anastasia Steele.

New items to be added to the Fifty Shades of Grey – The Official Pleasure Collection include: the Pure Pleasure USB Vibrating Bullet, Delicious Fullness Vibrating Butt Plug, Feel it Baby! Vibrating Cock Ring, Sweet Touch Mini Clitoral Vibrator and a new and improved Charlie Tango Classic Vibrator.

The new items will be available at Lovehoney from late August.

For wholesale enquiries, please contact tradesales@lovehoney.co.uk.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


Understanding 'Camming Sociology' Can Enhance Interactions

After working for six years in the live cam industry as a cam model and almost double the amount of time studying — while working simultaneously — how relationships work in cyberspace, I am... More »

Proper Fisting Techniques for Gentle Stimulation

Does the phrase “anal fisting” make your sphincter clench in terror? Does it seem like an urban legend or an extreme party trick? Most people scoff at the idea of trying it because it sounds... More »

Camming Games, Contests Keep Customers Engaged

Last issue, I talked about the importance of changing up the ambience in a cam model room via new décor and small visual tweaks, to keep viewers engaged long-term. This time, I’d like to discuss... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.


XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida

XShow 18+ 2017

Jun 01 - Jun 03
Moscow, Russia

Cam Summit

Jun 02 - Jun 04
Lloret de Mar, Spain
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!