Home > News > NS Novelties Reports ANME Success • Bookmark   • Newsletters   • Register Search Options


NS Novelties Reports ANME Success

NS Novelties Reports ANME Success
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Jul 17, 2014 2:15 PM PDT    Text size: 

CHATSWORTH, Calif. — NS Novelties on Thursday announced a successful show at this summer's Adult Novelty Manufacturers Expo. Presenting a showcase of new and expanded collections, NS Novelties said it treated attendees to a display of innovative product and packaging design, attractive price points, and mass market appeal.

With more than 90 items on exhibit, NS Novelties said it "brought something for everyone, and the proof was in the pre-orders."

“Customers were ecstatic with our presentation. We had something for everybody,” Director of Operations for NS Novelties, Lavi Yedid, said. “Very few people come to a show, see a fairly large collection, and like everything. Everyone has their favorites, stuff they think they can sell. You want to put together a collection that has a little bit of everything, and we accomplished that mission.

"Those looking for male products discovered 12 new SKU’s in our Renegade line. Those looking for bondage found Bare Bondage, a new transparent vinyl line of hardware. Those with a younger cliental took to our Starlight Gems collection, which now includes Starlight Gems Minis and two new lines of glitter butt-plugs: Starlight Gems Booty Pops, with finger-hole, and Starlight Gems Booty Boppers, with strong suction cup base.

"These shows are the first time people see your entire collection in one presentation, and the NS Novelties booth was vibrant, colorful, and attractive. Response from our customers, new and longtime, was phenomenal."

Among the 12 new SKU’s in the Renegade line of male products is the Renegade Inflatable Plug, a miniature inflatable silicone butt-plug with bendable wand, the Renegade Ripcord for adventurous gentlemen who enjoy mixing the pleasure of an anal plug with the intensity of a ball stretcher, and the groundbreaking Renegade Powerhouse Pump, a USB rechargeable penis pump capable of removing air continuously from its cylinder for effective results.

“The Powerhouse Pump was the star attraction of the new Renegade products, an absolute homerun. We had amazing reaction to it,” Yedid said. “It basically sucks the air out of the cylinder in a continuous fashion. With old style pumps, the air gets sucked out when you squeeze the bulb and then it doesn’t when you release. It’s erratic — same thing with a plunger or a handheld pistol type of a pump. The Powerhouse Pump is always removing the air, and has a silent motor. You can’t hear the air escape. It comes with replacement O-ring and a very soft, stretchable TPE doughnut base that provides a good seal around different size penises. To top it off, we were able to maintain a $70 MSRP, which is a very good price point for such an advanced model.”

The new Bare Bondage line of transparent vinyl and nickel-free items, including Ball Gag, Collar/Leash, Riding Crop, Hogtie, Wrist and Ankle Cuffs, was also a big hit with NS Novelties customers. “It’s a very vogue-like bondage line,” Yedid explained. “It takes it away from being a bedroom plaything and makes it a kind of fashion accessory; it looks like see thru vogue handbags and shoes. The vinyl does not stain, and cleans easily… cost less than leather goods too.”

NS Novelties also debuted its first Rabbit vibrators at ANME: The Bunny Tron Thruster Vibe, an 11.5" seven-function, six-speed TPR Deep Stroker, and the 4Play Deluxe: Slim Rabbit Vibe.

"We never had Rabbits in our line. NS Novelties doesn't put product out unless we feel there's a reason for the product to exist," Yedid said. "If we feel there is something different about the product, whether it's the material or the performance or packaging or, in this case, a price point where we're able to produce an item and offer it to the consumer at a price point which is much better than anything else they're used to getting, then we'll produce the product. The Slim Rabbit Vibe has an MSRP of $35 and the Bunny Tron Thruster Vive a $59 MSRP — there isn't a deep stroker of that quality offered at that price point. We won't shy away from putting out industry staples if we believe we can offer something better at an attractive price point."

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


How Advertisers Use Your Devices to Sell You Stuff

The paranoia has reached an all-time high. Now some people actually believe that their microwave ovens are spying on them — despite the fact they don’t have any listening devices or cameras.... More »

As Mobile Grows, So Does Need to Push Sales

The number of consumers browsing and buying online will reach 270 million by 2020, driven largely by activity on mobile devices, according to Forrester. Business is booming and the fact that most purchases... More »

With AI, Routine Tasks Start Fading Away

I just turned 42. The list of things I may never do again is growing fast. I no longer dream that I will become an Olympian in any sport except archery or horseback riding. The oldest Olympians in those... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.


XBIZ.net Paysite Meetup

May 04 - May 04
Prague, Czech Republic

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!