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California Exotic Novelties Reports ANME Success

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Jul 16, 2014 10:00 AM PDT    Text size: 

LOS ANGELES — Adult pleasure products manufacturer California Exotic Novelties, has reported its conclusion of a successful summer ANME Show.

Among the event’s highlights was the introduction of the Vivid Raw Collection of lifelike products. ANME attendees were invited to feel the difference that Pure Skin material makes in this line of dolls, strokers, masturbators and life-sized pieces that are accompanied by a one-year warranty.

To celebrate the line, Vivid Radio broadcasted from CalExotics’ booth on SiriusXM 102, where Vivid chief Steven Hirsch and Susan Colvin, President and CEO of California Exotic Novelties, along with customers, Vivid girls, and other special guests, went on the air to discuss Vivid Raw toys and other products from California Exotic Novelties.

“This year’s ANME Show was the best ever. We had record-breaking crowds and there was so much vitality and enthusiasm in the air it was exhilarating!” Colvin says. “Everyone loved our new collections and products. Highlights include Aluminum Heat Wave, Impress, Packer Gear, Passion Pals, and Power Play which are all new collections.”

“They also loved the additions to the Apollo, COLT Gear, Dr. Joel and Scandal lines,” adds Jackie White, Vice President of California Exotic Novelties. “Oh, and of course I can’t forget Vivid Raw, which nearly stole the show!”

California Exotic Novelties also made an impact during the StorErotica Awards, where the company received the Best Marketing Award in recognition of the Coco Licious Collection.

“The marketing and promotion for the Coco Licious Collection was a huge team effort,” Desiree Duffie, Director of Public Relations for California Exotic Novelties, says. “We worked closely with Coco’s management and public relations team to create a big impact with the media, a celebrity-packed launch party in New York, and numerous personal appearances.”

The company’s distributors and retail partners helped support this marketing effort by hosting events at East Coast News, Eldorado, Williams Trading, Nalpac, Déjà vu, Castle Megastores, Good Vibrations and other vendors that helped promote the collection.

Al Bloom, who recently retired from California Exotic Novelties, was also honored with StorErotica’s Lifetime Achievement Award. Bloom was unable to attend, however he received a standing ovation when his name was announced, and Susan Colvin accepted the award in his place.

“Thank you to Kris Kay and the entire StorErotica team for a wonderful awards show that was lightning fast [and] we’d like to extend a big thank you to Val Vizmanos and her ANME team for once again creating a spectacular event,” Colvin concludes. “Everyone did a fabulous job!”

For more information, visit CalExotics.com.

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