Mobidea Offers Android App Builder

Stephen Yagielowicz

LUXEMBOURG — Worldwide monetization platform Mobidea has announced the launch of a free tool for generating applications intended to attract and retain 3G and Wi-Fi based Android users.

The XBIZ Award winning mobile sponsor recently developed the tool to give all webmasters the chance to have their web content instantly available as a custom native Android application. To promote the app, Mobidea provides customers with two solutions: customizable notification banners and a direct link for installation on the go.

Once set up on an Android device, the application introduces adult video and dating offer to the user via push notifications optimized for generating sales. To boost the opportunities to retain users, Mobidea’s custom application users receive notifications whether they visit the site or not.

“We are thrilled to offer such a tool. Mobile marketing is always moving forward and we need to follow the trends to keep high performance results,” explains Alex Lecomte, Mobidea’s marketing manager. “Our main goal is to provide our affiliates with the most efficient and updated tools for them to monetize their audience [so] it’s a win-win situation.”

According to Lecomte, Mobidea’s app generator is flexible, simple to implement and aims for customer acquisition efficiency. Webmasters can choose the name, logo and push notification frequency capping for the application. The main site remains unchanged — including carrying current banners, interstitials and other advertising.

To generate their free mobile app, affiliates need to create an account on and register their website directly from the partner’s dashboard.

“With a worldwide and high quality portfolio of paying offers, Mobidea technology — powered by StarEdition — profiles users in real time in order to identify their country, device, operator and connection,” Lecomte adds. “The cutting-edge algorithm selects the most performing and adapted product available for that type of lead and triggers the selling process.”

Mobidea works with direct carrier billing and also supports premium SMS and credit card payments around the world. The usual geo, carrier and connection filters and advanced report settings are fully supported by the Mobidea Android application generator as well.

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