LOS ANGELES — L.A.-based contemporary lingerie line Seven ‘til Midnight announced the launch of its 2015 Holiday Collection.
The 2015 Collection reps “love and romance through rose-tinted glasses” inspired by Edith Piaf’s love-wrought classic, “La Vie En Rose.”
The line features detailed laces and fitted corsets, and teases the upcoming holiday season with romantic florals and seductive Santas in electric blues, reds and emerald greens.
The collection boasts fashion-forward silhouettes such as romper, long line bra, apron, teddies and corsets. The pieces combine different fabrications, such as mesh with galloon lace, fishnet with floral lace, and chiffon with eyelash lace.
Highlights of the collection include floral lace overlay corsets and a tattoo rose print grouping. Seven ‘til Midnight’s new packaging will also be introduced with the Holiday 2015 Collection.
According to Vinh Luong, director of sales and marketing, the new packaging has “a crisp, fresh look” with lace motif, but retains its signature curvy box.
Seven ‘til Midnight also caters to the plus-size market with its Baby Got Curves! Collection, featuring a variety of styles tailored to fit and flatter larger curves.
The Holiday Collection is competitively priced, ranging from $3 wholesale for the Lace Eye Mask and $20 for a corset, keeping the retail under $40, a sales rep explained.
Shipping begins in July, but the catalog is available now. For more information, visit SevenTilMidnight.com.
