Rock On to Unveil Educational, Merchandising Tools at ANME

Lila Gray

LOS ANGELES — Sexual enhancement brand Rock On is back and has announced revamped formulas and packaging, as well as merchandising and educational tools for retailers that it plans to unveil at the upcoming ANME show in Burbank, California.

The new men’s and women’s “sexual vitality” formulas now contain electrolytes, essential vitamins, “nutra-boosts” and energy-lifting ingredients to improve users’ sexual experiences.

“We wanted to create a line of sexual enhancement products that speaks to the ever-growing health conscious marketplace and give the retailers something to feel good about selling,” Rock On President Keith Caggiano said. “By doing this we believe we are pulling in a new revenue stream, previously non-existent in adult stores, that produces millions in sales to vitamin shops and drug stores.”

At the upcoming ANME show, Rock On will debut a new promotional package that offers a collection of educational and merchandising tools for retailers to provide to consumers. These items include mini-booklets, POP displays, laminated ingredients cards, posters, stickers and buttons, in addition to information to be used to train staff with regards to the benefits of the line.

“In the past decade we’ve watched the amazing evolution of the adult market towards premium products, a well-educated staff and a better informed consumer,” Caggiano continued. “Meanwhile, the enhancement category continues to build a tarred reputation with spiked products and FDA blacklists. We felt these retailers needed a better option to sell enhancements with integrity.”

Rock On’s range of enhancement products draw on the mainstream consumer trend of vitamin and electrolyte-infused products that have exploded onto the marketplace. Currently, the market is ripe with everything from water, chewing gum and shot drink varieties, all designed to boost performance on a daily basis.

“Sex Is A Sport… Don’t Get a Cramp” is part of Rock On’s promotional messaging to encourage consumers to think of the new “Rockin’ Shots” similar to sports drinks.

The new Rock On packaging boasts a new logo in silver foil on a sleek, solid black background. The Rock On sexual vitality-boosting products includes his and her 24-count single dose “Pre-Formance” capsules, 12-count Rockin’ Shots and 30-count Daily Supplements.

To learn more about the new Rock On sexual vitality line visit