Home > News > LELO Oral Sex Simulator Wins Cannes Lions Award • Bookmark   • Newsletters   • Register Search Options


LELO Oral Sex Simulator Wins Cannes Lions Award

LELO Oral Sex Simulator Wins Cannes Lions Award
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 150 votes. Results based on votes submitted by members of XBIZ.net social network.
Jun 19, 2014 2:45 PM PDT    Text size: 

STOCKHOLM — Swedish designer brand LELO has been awarded its first Cannes Lions Award in the category of product design for their luxury oral sex simulator ORA.

This marks the first-ever time an intimate lifestyle brand has been honored, the company said.

LELO’s ORA was competing against global agencies and brands such as Ogilvy, Samsung, Coca-Cola and Jawbone for its Product Design Lion. The ORA was designed, developed and marketed entirely in-house by LELO creatives.

Designed as a personal massager that closely simulates the sensations of oral sex for women, ORA features a rotating “nub” that moves in swirling rotations and fast flicks from beneath a layer of smooth silicone. It received praise “for providing a solution that makes people’s lives better while aiding the communication of a brand ethos,” according to the criteria of the Product Design Lion category, the company said.

ORA launched on the market in January 2014 within a matter of weeks of the announcement that the Cannes Lions International Festival of Creativity was planning to honor product design at this year’s festival.

LELO’s Head of Global Marketing, Steve Thomson said: “When we heard Cannes Lions were opening a new category for Product Design, we knew this was something LELO had to be a part of. Our goal is to design stunning products that allow people everywhere to enjoy healthier, more vibrant sex lives, and ORA™ is a perfect example of that. While such mainstream recognition for pleasure products is generally overdue, we’re thrilled to be among the first brands to win a Product Design Lion - it only strengthens our resolve to keep designing for pleasure in the years to come.”

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


Legal Protection for Amateur Shoots

Any adult industry professional who creates video content with actual first-time amateurs will come to an early knowledge that later performer regret is commonplace. Recognized performers who regularly... More »

Legal Options to Address Pirated Cam Performances

Many webcam performers have experienced a new trend in online piracy — the illegal recording and publication of live webcam performances. The “business model” is disturbingly simple:... More »

A Retrospective on the Adult Industry’s Tall Climb

As certainly the oldest member of the current adult-industry Fourth Estate, and having written for many adult publications, some of which no longer exist, I write this in the first person which, if you... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.



Nov 04 - Nov 06
Edison, New Jersey

2016 Inked Awards

Nov 05 - Nov 05
Edison, New Jersey

XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!