VISTA, Calif. — Paradise Marketing has unveiled Astroglide’s groundbreaking new Diamond Silicone Gel, a new formula that for the first time blends a high quality silicone with a fractionated coconut oil.
Paradise Marketing first introduced the product to Castle Megastore executives, managers and staff at last week’s annual vendor event.
“The debut at the Castle event was very encouraging,” Paradise Marketing CEO Dennis Paradise told XBIZ. “A lot of attendees came up to me said ‘this blows everything else we saw here out of the water. It’s unbelievable.’”
Available in a three-ounce tube, Astroglide Diamond Silicone Gel offers no-mess application. The stay-put, preservative-free no-drip formula is long-lasting and retains its slickness even underwater. The Astroglide Diamond Silicone formula is an FDA Compliant blend of high-quality silicone and refined coconut oil that leaves skin feeling soft and smooth.
Compared to regular coconut oil, fractionated or refined coconut oil is more shelf-stable. With no double bonds, there is no oxidation. It will not become rancid like unrefined oils.
“We see it as a couples’ lubricant, an outstanding anal lubricant, and it’s perfect for male masturbation,” Paradise said. “This formula is a giant step forward not just for the ingredients but the effects, you have to see how it feels.”
For consumers, among the main advantages of the preservative-free, latex-safe formula is its many skin benefits. The natural moisturizer softens and leaves skin feeling smooth with no greasy feeling. Refined coconut oil absorbs into the skin while reducing essential oil evaporation and is a safe, non-irritant lubricator.
Other qualities of fractionated coconut oil are that it is odorless and colorless. It won’t stain and easily washes out of clothing and sheets.
According to Paradise, Astroglide’s newest formula speaks volumes about the progressiveness of the brand.
“Astroglide is an established brand that consumers trust,” Paradise said. “What this formula says about us is that we’re not yesterday’s news, we’re looking at formulas and looking at new products to enhance the experience of our customers.”
With the uniqueness of the formula, Paradise says he predicts it may start a trend.
“I think there will be other coconut oils blends out there but I don’t think they’ll have to technologies that Astroglide have in house,” he said. “While they’re catching up we’re working on the next innovation.”
Paradise Marketing will present the Astroglide Diamond Silicone Gel personal lubricant at next month’s ANME, set for July 12-14 at the Burbank Airport Marriott Hotel.